The decarbonization blog

Discover the keys to writing a powerful press release in 2025: structure, trends, mistakes to avoid and best distribution strategies to maximize your media impact.

Discover 15 effective marketing tips to generate qualified leads, attract targeted prospects, and boost your sales. Optimize your strategy today

Attracting new customers is more than being present and visible everywhere.

Artificial intelligence is evolving at a phenomenal speed and is profoundly changing the way in which SEO works.

To gain visibility, it is essential to find the right press relations agency.

How to build an SEO optimized PR strategy in the age of AI: effective methods, tools and feedback.

How to build an effective content strategy to generate qualified leads: levers, tools and concrete examples to attract your future customers.

Are you launching an impact startup? Here are the 10 classic mistakes to avoid to ensure the sustainability and visibility of your committed project.

Learn how to create credible and engaging content to transmit your CSR commitments to your visitors.

Too often overlooked, the local press is a powerful asset for gaining visibility. Learn why and how to activate it.

You don't have to be a seasoned entrepreneur to launch an impact startup. Discover how to turn your commitment into a concrete project, even without experience.

Discover how to communicate your CSR commitments in a credible way, avoid greenwashing and promote your actions with your stakeholders.

Discover how LinkedIn can become a powerful tool for your press relations, with concrete advice and inspiring examples.

Concrete strategies to involve your employees in the ecological transition. Awareness-raising, training, management: the keys to sustainable mobilization.

Dix ans après l’intuition de Gilles Henry – inventeur de la poussette YOYO – et un an après le lancement de la marque aux Arts et Métiers, la production du Bastille est lancée.

Discover the key certifications (B Corp, ISO, Lucie...) to strengthen the credibility of your committed company.

Discover the key innovations that will transform the renewable energy sector in 2025: solar, hydrogen, storage, AI...

Discover concrete solutions to reduce the environmental impact of digital technology in your business.

Discover the best tools to calculate your company's carbon footprint and choose the one that suits your needs.

What is the future for social enterprises in Europe? Discover the key trends, challenges and opportunities for the SSE sector by 2030.

Discover our checklist to create an effective press kit, even without experience. Professional advice, mistakes to avoid and concrete examples.

SEO is a powerful tool for committed brands. Find out why and how to build an SEO strategy that is aligned with your values.

Why are businesses struggling to adopt a low-carbon strategy? Discover the main obstacles to the ecological transition and the solutions to move forward.

Discover 15 essential jobs to meet climate challenges and build a sustainable future.

Discover effective strategies to reduce the environmental impact of your online content while improving their performance and referencing.

Discover the 10 essential qualities of a successful press officer: responsiveness, writing, media relations, digitalization, and more!

Discover how press relations can give credibility to your startup, capture the attention of investors and maximize your chances of successfully raising funds.

Discover how to combine economic performance and responsible commitment. Strategies, case studies and best practices for a sustainable and profitable business.

Is sustainable marketing just a fad or a profound transformation in the sector? Decryption, figures and examples of committed companies.

Learn how to get journalists' attention on decarbonization with concrete tips, examples, and mistakes to avoid.

Discover European cities that are pioneers in decarbonization! Sustainable mobility, renewable energies, low-carbon infrastructures: what are the best initiatives?

Discover how to optimize your SEA campaigns without exploding your carbon footprint thanks to eco-responsible strategies and adapted tools.

Discover the common mistakes in press relations and how to avoid them to boost the visibility of your business.

Discover concrete and numerical examples of the circular economy. Learn how these practices promote sustainability and transform our economy.

Discover the 30+ key events on the ecological transition in 2025. Plan your participation now with this comprehensive guide.

Appel à projets – “Votre d’Intelligence Artistique (IA)”

Learn how to write an SEO-optimized blog post about decarbonization. Techniques, tools, and examples to boost your online visibility.

Discover why press relations are essential for impact startups and how they boost their reputation and credibility.

Learn what decarbonization is, why it is essential in the fight against climate change, and how it can transform the economy.

Do you have an important announcement to share, but you don't know how to get the attention of journalists? Don't panic! In 2025, the rules of the press relations game are changing, but one thing remains certain: a well-constructed press release can make all the difference.

Pouvoir d’achat - Comment Merci Paulo fait pour réduire de 33 % la facture de réparation automobile

Noël 2024 : quel forfait pour les jeunes sous le sapin ?

Macoretz s'associe à TeleCoop pour un numérique responsable – Un sujet à fort impact !

Nouvelle campagne : être fier de sa banque, c'est possible avec la Nef

Accélérer la décarbonation numérique : Ethiquable rejoint TeleCoop pour un numérique plus responsable

Bib batteries raises 2.2 million to extend battery life

Crédit Coopératif and La Nef announce the realization of La Nef's autonomy

Rebirth of telephone booths: a step towards digital sobriety

Effective media relations are essential to build public support, influence policies, and catalyze societal transition to more sustainable methods of transport.

As environmental concerns become more and more paramount, the financial sector is stepping up to the plate, recognizing the crucial role it plays in the fight against climate change and social inequalities.

Decarbonization — For its 8th edition, Autonomy Mobility World Expo introduces a new dimension: Autonomy Solar & Battery Expo

Découvrez comment Paris 2024 établit un nouveau standard de durabilité pour les Jeux Olympiques et Paralympiques, championnant des initiatives écologiques pour un événement mondial plus vert et responsable.

2023 was a pivotal year for the green tech sector, marked by significant investments in various startups.

Explore the main sustainable mobility events planned in Europe in 2024. From Paris to Cologne, discover the key conferences that drive innovations in electric vehicles, urban planning, and the achievement of net-zero emissions.

Sustainable mobility is a major challenge of our time. It aims to meet the travel needs of individuals while minimizing environmental impacts. Communication agencies play a crucial role in this evolution, raising public awareness and promoting sustainable mobility solutions.

This year is marked by a series of important events, bringing together global experts, policy makers and industry leaders to accelerate the path to a greener tomorrow.

In recent years, the concept of sustainable cities has come to the forefront of discussions on urban development. However, the challenge of sustainable city initiatives lies not only in creating them, but also in effectively communicating their importance and impact.