IA Ads agency: Increase your ROI with ChatGPT
Advertising performance in the age of conversational engines and generative AI: advertising in AI environments, beyond Search and traditional formats.
- Formats
- GPT chat
- Acquisition cost
- -35%
- Competitive advantage
- First Mover
Why has AI become the essential driver of your advertising performance?
Artificial intelligence is redefining the rules of digital advertising. Brands that are adapting now are taking a decisive lead.
- Augmented creation
From automated advertising to advertising augmented by generative AI
Generative AI is transforming advertising creation: copy generation, real-time personalization, automatic creative optimization. Campaigns are becoming more relevant, faster to deploy and more effective.
- New environments
Breaking with traditional formats: Adapting Ads strategies to AI environments
Conversational engines like ChatGPT, Claude, or Perplexity don't show banners. Visibility now involves contextual recommendation and semantic relevance, not through the purchase of traditional space.
- Continuous learning
AI models that learn continuously to reduce the cost of acquisition
Advertising algorithms are constantly improving thanks to machine learning. Each interaction enriches the model, automatically optimizing targeting, bidding, and distribution to minimize your CAC.
- Advanced attribution
Performance measurement: going beyond CPC and traditional tracking
In a world without third-party cookies and with fragmented user journeys, traditional metrics (CPC, CTR) are no longer enough. We develop attribution models adapted to conversational AI environments.
The emergence of integrated advertising on new AI platforms
AI conversational engines represent a new acquisition channel. Anticipate this revolution to get a head start.
Towards conversational AI engines integrating sponsorship logics
ChatGPT, Perplexity, Claude...
AI platforms are evolving towards hybrid models that incorporate sponsored recommendations. Being referenced and recommended by these engines is becoming a major acquisition lever for visionary brands.
- Native recommendations
- Contextual visibility
- Conversational sponsorship
Targeting based on intent, context, and conversational queries
Beyond audiences
No more targeting using demographic or behavioral data. In AI engines, it is the intention expressed in the conversation that triggers the recommendation. Targeting that is more precise, more ethical, more efficient.
- User intent
- Semantic context
- Zero-party data
Correlation with Search and IA Ads campaigns
Multi-channel synergy
Traditional Search Ads and AI Ads strategies are not opposed: they are getting stronger. We build integrated campaigns that maximize your presence across all touchpoints, from classic search to AI assistants.
- Google Ads + AI Ads
- Cross-channel attribution
- Optimized budget
New ad formats for generative AIs
AI platforms are inventing new native advertising formats. Learn how to take advantage of it before your competitors.
Advertising formats on ChatGPT
OpenAI started testing native advertising formats in ChatGPT: product recommendations, contextual sponsored links, brand integrations in responses. We support you to be among the first advertisers.
- Product recommendations
- Contextual links
- Native integrations
Anticipate advertising campaigns on tomorrow's AI platforms
Each AI platform will develop its own advertising formats. Perplexity is already testing Sponsored Answers. Claude and Gemini will follow. We are monitoring these developments to position you as soon as they open.
- Perplexity Ads
- Claude Pro Ads
- Gemini Ads
A new channel to be exploited in addition to Search Ads
AI Ads are not a replacement for Google Ads: they complement your acquisition strategy. We are integrating this new channel into a holistic approach, optimizing the synergies between traditional Search and conversational engines.
- Complementarity Search
- Omnichannel strategy
- Optimized ROI
🚀 First Mover Advantage
Brands that are now positioning themselves on AI Ads will benefit from a sustainable competitive advantage. As with SEO in 2010 or Social Ads in 2015, the pioneers will capture the majority of the value.
Support at the service of your advertising campaigns
From audit to continuous optimization, we support you to maximize your visibility in AI environments.
- 01
Visibility requires relevance in the response
In AI engines, you don't buy space: you earn your place through relevance. We optimize your presence so that AIs naturally recommend you when the user expresses a need corresponding to your offer.
- Analysis of target conversational queries
- Content optimization for LLMs
- Monitoring of AI recommendations
- Real-time adjustments
- 02
An understanding of your sector, your challenges and your personas
Each sector has its own conversational characteristics. We analyze how your personas interact with AIs, what questions they ask, and how to position your brand as the obvious answer.
- Audit your competitive ecosystem
- User intent mapping
- Definition of AI personas
- Semantic positioning strategy
- 03
Analysis and in-depth coverage of your semantic context
AIs understand context, not just keywords. We map the entire semantic field of your brand to maximize your chances of being recommended on relevant queries.
- Full semantic mapping
- Identifying visibility opportunities
- Analysis of competing AI responses
- AI-friendly content strategy
- 04
A strategy aligned with the real intent of your users
We build campaigns that respond to the user's core intent, not just keywords. This approach guarantees better conversion and a higher ROI.
- Intent/message alignment
- Optimized conversational journey
- A/B testing approaches
- Continuous ROI optimization
Be AI-compatible both on SEO and advertising
Beyond Ads campaigns, build a digital presence that AIs naturally understand, value, and recommend.
- Structured brand
Building a brand that is legible and interpretable by LLM models
LLMs analyze your digital presence to build their representation of your brand. We structure your content, metadata, and signals so that AIs clearly understand your positioning and value proposition.
- AI-ready content
Produce usable content in conversational reasoning
AIs don't read like humans. They synthesize, compare, recommend. We create content that is optimized to be extracted, quoted, and recommended in the conversational responses of AI assistants.
- IA authority
Becoming a credible source, cited and recommended by AI engines
AIs prefer authoritative sources. We are working on your E-E-A-T (Expertise, Experience, Authority, Trust) so that ChatGPT, Perplexity and others cite you as a reference in their field.
SEO + AI Ads = Maximum synergy
An AI-compatible strategy strengthens both your natural referencing and your advertising visibility in conversational engines. The two levers feed off each other for an increased ROI.
FAQ: Everything you need to know about AI Ads
Answers to the most frequently asked questions about advertising in artificial intelligence environments.
What is an IA Ads agency?
An AI Ads agency specializes in advertising within generative AI environments (ChatGPT, Perplexity, Claude, Gemini...). It helps brands gain visibility in the conversational answers of AI tools, whether through native ad formats (when available) or by optimizing their presence so that they are recommended naturally by the algorithms.
How does AI advertising differ from traditional search ads?
Search Ads (Google Ads) rely on buying keywords and displaying ads in search results. AI Ads work differently: no banners or classic text ads, but contextual recommendations built into conversational answers. Targeting is based on intent and semantic context, not on audiences or exact keywords.
Can we advertise on ChatGPT or other platforms today?
OpenAI began testing ad formats on ChatGPT in late 2024. Perplexity already offers 'Sponsored Answers'. These formats are being rolled out gradually. Our role is to prepare you for these opportunities and position you to be among the first advertisers as soon as they fully open.
What are the new advertising formats for generative AIs?
Emerging formats include: product/service recommendations built into answers, contextual sponsored links, 'Sponsored Answers' (Perplexity), and brand integrations within conversations. These formats are native and non-intrusive, designed to blend naturally into the conversational experience.
How do you target users in an AI environment without cookies?
In AI engines, targeting relies on the intent expressed in the conversation (zero-party data), the semantic context of the query and how relevant your offer is to the need expressed. It is a more ethical and often more precise form of targeting than traditional tracking based on third-party cookies.
How do you measure the performance of an AI Ads strategy?
Traditional metrics (CPC, CTR) do not apply directly. We develop adapted KPIs: how often AI tools recommend you, the quality of your positioning in their answers, referral traffic from AI platforms and, above all, the impact on final conversions. Attribution remains a challenge that we tackle with innovative models.
Do you also need to adapt your SEO to perform in AI engines?
Absolutely. GEO (Generative Engine Optimization) is the counterpart of SEO for AI engines. The criteria are different: content structure, clarity of positioning, brand authority (E-E-A-T), and the ability of content to be synthesized and cited. An AI-compatible strategy covers both Ads and organic visibility in AI engines.
What is an 'AI-compatible' brand?
An AI-compatible brand is structured to be understood and valued by generative AI algorithms. This involves: a consistent, well-structured digital presence, content optimized for extraction and synthesis, established authority (backlinks, citations, reviews), and clear positioning in its field of expertise.
How to manage your budget for a successful AI Ads strategy?
We recommend a gradual approach: start with an audit of your 'AI-readiness', then invest in optimizing your AI presence (content, structure, authority), and finally activate the available ad formats. The budget depends on your sector and your objectives, but the initial investment in preparation is crucial to maximize ROI.
Why use an agency specialized in AI Ads right now?
The AI Ads market is in its early days, like SEO in 2005 or Social Ads in 2012. Brands that position themselves now will enjoy a lasting competitive advantage: a better understanding of the algorithms, privileged relationships with the platforms, and a learning curve ahead of their competitors. Waiting means leaving that advantage to your competitors.
Complementary services
Extend the impact of your audit with our digital expertise.
- Press relationsMedia coverage that counts
- SEO & GEORank on Google and in AI answers
- Growth marketingQualified leads, measured
- Content creationArticles, guides, case studies
- LinkedIn personal brandingExecutives who become voices
- SEA, paid searchGoogle Ads and Bing Ads
- Social AdsLinkedIn and Meta campaigns
- Website auditPerformance and conversion
Book your IA Ads strategic call
30 minutes to discover advertising opportunities in AI environments, assess your 'AI-readiness' and define a strategy adapted to your challenges.
What we will discuss:
- 1Your current presence in AI responses (ChatGPT, Perplexity...)
- 2Advertising opportunities adapted to your sector and your targets
- 3The first recommendations to become AI-compatible
Other means of contact
First call · 30 minutes
No commitment, no sales pitch. We talk about your context and your goals.
Book a slotWrite to us