A 425PPM website audit reviews your site across six areas: technical health, SEO, content, authority, AI search visibility and conversion. You leave with an action plan ranked by impact and effort, ready to put to work.
Your prospects search on Google and also ask ChatGPT, Perplexity or Gemini. The audit looks at your site the way search engines, AI assistants and visitors see it: 30 checkpoints, six areas.
Technical: what Google can crawl and index
A page crawlers cannot reach will never rank. Every strategic page must be crawlable, indexed, fast and secure.
Crawl depth and crawl budget
Indexing, canonical tags and XML sitemap
Core Web Vitals: LCP, INP, CLS
Mobile rendering and usability
HTTPS, redirects and 404 errors
On-page SEO and semantics
Which page answers which of your prospects’ searches, which pages compete with each other, which ones are missing.
Search intent of each page
Keyword cannibalization
Title tags, meta descriptions and headings
Internal linking and orphan pages
Keywords your competitors capture
Content and E-E-A-T
Google and AI engines alike favor content that proves real experience. We assess its quality, freshness and credibility.
Thin, duplicate or outdated pages
Named authors and visible expertise
Proof: sourced figures, case studies, reviews
Freshness of key content
Topics buyers expect and cannot find
Visibility in AI search (GEO)
Is your brand cited when people ask AI assistants about your field? Does your site give them enough to cite you?
Structured data (schema.org)
llms.txt file and AI crawler access
Bing indexing, used by ChatGPT and Copilot
Citations in ChatGPT, Perplexity and Gemini
Presence in Google AI Overviews
Authority and link building
Links and mentions from other sites weigh on your rankings and on how often AI engines cite you. We benchmark your profile against your competitors.
Referring domains and their quality
Toxic or artificial links
Anchor text and linked pages
Brand mentions in the media
Authority gap with competitors
Conversion and user journey
We follow a visitor’s path to your forms and check that every conversion is properly measured.
Any one of these situations is enough to justify a diagnosis.
Organic traffic is falling
Clicks in Search Console have been falling for weeks. A Google update, a competitor or a technical fault: the audit tells you which.
A redesign or migration is coming
New CMS, domain or site structure: without a baseline and a redirect plan, part of your traffic disappears at launch.
Rankings are stuck on page two
Your key pages plateau between positions 11 and 30, most often because of cannibalization, thin content or weak authority.
Some pages never get indexed
Search Console has flagged them as “Crawled, currently not indexed” for months. Google either cannot reach them or does not find them useful.
Leads arrive with no known source
Requests come in, but nobody knows whether they came from Google, a campaign or an article. Budget decisions become guesswork.
AI answers leave your brand out
Asked about your field, ChatGPT or Perplexity cite your competitors. The causes lie on your site and beyond it.
Audit or SEO retainer?
Website audit or SEO support: what is the difference?
The audit is a one-off diagnosis. SEO support puts it to work over time. You can order one without the other.
The website audit
A one-off diagnosis
A full snapshot of your site at a given moment. It answers one question: what is holding back your visibility and leads, and where should you start?
Scope set at kickoff
Report and roadmap
Implemented by you or with us
SEO and GEO support
Execution over time
Monthly work over three months minimum: technical fixes, content, link building, rank tracking. It is described on our SEO & GEO agency page.
Full audit included from our entry SEO plan
Content and backlinks every month
Live dashboard
Method
How a website audit works
Five steps, from the first call to implementation. The timeline depends on the size of your site.
01
Scoping and access
One call sets the goals, the scope (pages, languages, markets) and the competitors to benchmark. You give us read-only access to Search Console, GA4 and Tag Manager.
02
Crawl and data collection
We crawl the site page by page, as Google does, and cross-check the crawl with 16 months of Search Console and GA4 data. Then we ask AI assistants your customers’ questions.
03
Analysis and prioritization
Each issue becomes a recommendation scored on its impact and on the effort it takes. Quick, high-impact fixes go to the top.
04
Findings and costed action plan
We present the findings in a workshop to your marketing and technical teams. Each action is costed in days of work and given an owner: you, your web agency or us.
05
Implementation support
We stay available while your teams make the fixes: questions, trade-offs, checks on what goes live, a 90-day checkpoint. Or we take over through SEO support.
Tools we use
Google Search Console
Google Analytics 4
Google Tag Manager
Screaming Frog
PageSpeed Insights
Semrush
Ahrefs
Looker Studio
Deliverables
What you receive at the end of the audit
Documents you can use the next day, without needless jargon.
A prioritized audit report
Findings across the six areas, each with its evidence (screenshot, data, URL), its severity and its fix. Summary first, details in the appendix.
A 90-day roadmap
Actions ranked by priority over three months, with the estimated effort and owner of each, in a spreadsheet ready to import.
A findings workshop
A session with your teams, on site or by video call, to present the results, answer questions and agree on the order of work.
Metrics tracking
A Looker Studio dashboard connected to Search Console and GA4: rankings, clicks, indexed pages, conversions.
Case studies
Clients who trusted us with their visibility
Measured, sourced results from clients across many sectors.
× 425PPM
x5x5impressions SEO
+100+100contenus produits et intégrés
« 425PPM helped us enormously in structuring our media presence in France. Thanks to them, our leaders have been trained, met by the right journalists and visible in the right media. We have established solid and strategic relationships with the French press. »
+30+30articles dans des médias majeurs, (France Inter, TF1, 20 Minutes…)
« Press relations have clearly been an accelerator. In a few weeks, we went from 500 to more than 5,000 users . The media strategy of 425PPM allowed us to be visible at the right time, in the right media and to give credibility to our position on electrical erasure. »
+30+30retombées dont Les Échos, France Bleu, LCI, Europe 1, France Inter, RMC…
« In a few months, We changed the scale . Thanks to press relations, we were visible in the right media. Thanks to SEO, our traffic has literally exploded. And above all, we are finally saying clearly who we are, who we are talking to, and why we are doing it. 425PPM was able to align visibility, positioning and acquisition. It is rare. »
Answers to the questions we hear before an audit starts.
What is a website audit?
A complete diagnosis of a website at a given moment. It identifies what is holding back visibility and conversions (technical, SEO, content, authority, AI search visibility, conversion) and ends with an action plan ranked by impact and effort.
How much does a website audit cost?
The audit is part of our SEO support, from €1,800 excluding VAT per month (Foundations plan): our prices are public on the pricing page. The scope (site size, languages, areas covered) is agreed before we start.
Usually one week of analysis once access is granted, followed by the findings workshop. A large, multilingual or e-commerce site takes longer: the timeline is set at kickoff.
SEO audit or website audit: what is the difference?
An SEO audit covers ranking in Google: technical health, content, links. Our website audit includes it and adds AI search visibility and conversion (tracking, forms, landing pages). It is the right fit if your goal is leads and not only rankings.
Should I audit my site before a redesign?
Yes, ideally two to three months before. The audit lists the pages that bring in traffic and links, the basis of the redirect plan, and keeps the old site’s flaws out of the new one. A check right after launch confirms redirects and indexing.
Does the audit cover visibility in ChatGPT and other AI tools?
Yes. We ask ChatGPT, Perplexity, Gemini and Google AI Overviews your customers’ questions and record who gets cited. On your site, we check structured data, llms.txt, AI crawler access and Bing indexing. The sources these tools cite become targets for link building and media relations.
What happens after the audit?
Start with the quick wins at the top of the roadmap, then schedule the heavier projects. Your team can handle them alone, with our review, or hand the rest to us through SEO support. A 90-day checkpoint measures the effect.
We use audience measurement cookies and, with your consent, marketing cookies. You can refuse or choose purpose by purpose, and change your mind at any time from the footer.
× 425PPM+970%de traffic site en 6 mois+30retombées dont Les Échos, France Bleu, LCI, Europe 1, France Inter, RMC…