Maximize the profitability of your website through sustainable performance
A comprehensive audit reveals the hidden opportunities and bottlenecks that are holding back your digital growth.
Eliminate technical errors that affect your Google visibility
404 errors, duplicate content, excessive loading time... These invisible problems are sabotaging your SEO. Our audit identifies them and gives you the keys to correct them.
Capture qualified audiences by aligning your content with search intentions
Is your site attracting traffic but not the right visitors? We analyze the adequacy between your pages and the requests of your prospects to maximize your relevance.
Optimize the user experience (UX) to turn your clicks into customers
A slow or poorly structured site makes your visitors flee. We identify the friction points that are hampering your conversion rate and guide you towards a smooth UX.
Why entrust us with the strategic analysis of your site?
Expertise, premium tools and proven methodology for audits with high added value.
Concrete and actionable recommendations (zero unnecessary jargon)
We deliver actions that are clear, prioritized and understandable. No illegible 200-page reports, but recommendations that you can implement immediately.
A multi-sectoral vision for a 100% tailor-made audit
Our experience covers e-commerce, B2B, tech startups and ESS. Each audit is adapted to the specificities of your market and your business objectives.
An action plan prioritized according to the impact on your ROI
We rank each recommendation by effort/impact so you can invest your budget on the most profitable actions first.
Analytical power increased tenfold by our premium tools
Semrush, Screaming Frog, Ahrefs, Botify... We use the best tools on the market for comprehensive analysis and reliable data.
Everything you need to know before you start your audit
What is the average time to receive the full audit report?
A press relations agency (or PR agency) is a service provider specialized in managing your relationships with the media. She develops your external communication strategy, writes your press content (press releases, press kits), identifies and contacts relevant journalists, organizes interviews and measures the impact obtained. Unlike an advertising agency, the objective is to obtain editorial coverage (not paid), perceived as more credible by the public.
How are the results and recommendations presented?
An effective PR strategy is based on three fundamental pillars: 1) A clear positioning with differentiating messages that meet the expectations of journalists (the angle of contact). 2) Precise targeting of media and journalists relevant to your sector, with personalized contacts. 3) A regular approach to actions with an editorial calendar aligned with news and media channels. To these three pillars, a fourth is now added: SEO integration to capitalize on the backlinks generated.
Do you offer support for technical implementation?
To choose your PR agency, evaluate several criteria: 1) Its sectoral expertise: does it know your market and its reference media? 2) Its network of journalists: can it put you in contact with key editorial offices? 3) Its methodology: does it offer an audit, a personalized strategy and clear reporting? 4) His references: ask for customer cases similar to yours. 5) Its price transparency: beware of promises of guaranteed results, PR also depends on current events.
How often should a website audit be carried out?
Competent press officers work in PR agencies or as freelancers. In Paris, the market is dense with agencies specialized by sector (tech, fashion, food, corporate...). In the regions (Lyon, Bordeaux, Nantes, Lille...), choose an agency that masters both national and regional media. At 425PPM, we operate throughout the country with a network of PQR (Regional Daily Press) contacts and local media in addition to the national media.
My site is new, do I really need an audit?
The budget of a PR campaign varies according to several factors: the duration (one-time or long-term support), the extent of the objectives (product launch vs continuous visibility), and the services included (writing, media training, events...). On average, monthly support starts at around €3,000 excluding tax for a startup and can reach 5,000 to €10,000 excluding tax for a large-scale campaign. AVE (return in advertising equivalent) makes it possible to measure the ROI of this investment.
What is the budget for a 360° audit?
The fundamental difference is the control of the message. In advertising, you pay for a space (print, TV, digital) and control 100% of the content. In PR, you don't pay for media space: it's the journalist who decides whether to talk about you (or not) and who writes the article from his angle. This editorial character gives PR greater credibility: an article in Le Monde or a passage on BFM Business is perceived as a third-party validation, more reliable than an advertisement. On the other hand, the results are less predictable.
What tools do you use to conduct the audit?
The first results can appear as early as the first month for strong news (fundraising, major launch). However, a sustainable PR strategy generally requires 3 to 6 months to build solid relationships with journalists and get regular coverage. The SEO benefits (improvement of SEO thanks to mentions of your company) are visible after 3 to 6 additional months. We recommend a minimum commitment of 6 months for significant results.
Does the audit include an analysis of my competitors?
The first results can appear as early as the first month for strong news (fundraising, major launch). However, a sustainable PR strategy generally requires 3 to 6 months to build solid relationships with journalists and get regular coverage. The SEO benefits (improvement of SEO thanks to mentions of your company) are visible after 3 to 6 additional months. We recommend a minimum commitment of 6 months for significant results.
