Social Ads Agency: Performance, Creativity, and Data-Driven Growth

The minimum budget depends on your objectives and your sector. For an effective Meta Ads campaign, we recommend a minimum media budget of €3,000/month (excluding agency fees) to have enough learning data. For LinkedIn Ads (B2B), expect at least €5,000/month given the higher CPMs. What matters is being able to test several audiences and creatives simultaneously to identify the winning combinations.

Social Ads (SMA, Social Media Advertising) refers to paid advertising on social networks: you pay to show your ads to targeted audiences. Community Management (SMO, Social Media Optimization) covers the organic management of your accounts: content creation, community engagement, replying to comments. The two are complementary: SMO builds your brand presence, while SMA amplifies your messages and generates short-term conversions.

Since iOS 14.5 and the changes to GDPR rules, ad tracking has lost precision. We deploy several solutions: 1) The Conversion API (CAPI), which sends data server-side, independently of cookies. 2) Enhanced UTM tracking to trace the user journey. 3) Statistical attribution models to estimate untracked conversions. 4) Incrementality tests to measure the real impact of your campaigns. Our goal: to give you as complete a picture as possible despite the technical limitations.

We offer both options. Option 1: you supply your assets (visuals, videos) and we adapt them to the ad formats. Option 2: our creative team produces all the assets, including UGC content with our network of creators, AI-optimized videos and variations for each format. The second option is recommended, because creative accounts for 80% of advertising performance in 2026.

The first signals appear within the first 2-3 weeks: audience data, first creative tests, delivery costs. For significant, stable results, allow 6 to 8 weeks. This gives the algorithm time to exit its learning phase, test enough creatives and identify the winning audience/creative combinations. Optimization then continues on an ongoing basis to maintain and improve performance.

Running high-performing Social Ads campaigns requires sharp technical expertise (tracking, API, attribution), constant monitoring of platform changes, and daily time for optimization. A specialized agency gives you: 1) Access to exclusive tools and betas (Meta/TikTok Partner certifications). 2) A volume of creative testing that is impossible to achieve in-house. 3) Benchmarks across dozens of accounts to identify best practices. 4) Considerable time savings for your in-house teams, who can focus on their core business.

The choice of platforms depends on your target audience and your objectives. For B2C e-commerce, Meta Ads (Facebook/Instagram) and TikTok Ads are essential thanks to their massive reach and native shopping formats. For B2B, LinkedIn Ads offers unique targeting by job function, industry and company size. Pinterest Ads excels in lifestyle sectors (home decor, fashion, food). Our recommendation: start on 1-2 platforms to concentrate budgets, then diversify once the campaigns are profitable.

We define KPIs together that are aligned with your business objectives. For e-commerce: ROAS (Return On Ad Spend), CPA (Cost Per Acquisition), conversion rate, average order value. For lead generation: CPL (Cost Per Lead), qualification rate, cost per MQL/SQL. Beyond advertising metrics, we analyze the impact on your overall revenue through incrementality tests. You receive a weekly report via Looker Studio with a qualitative analysis of our optimizations and recommendations.