The PR & digital marketing agency of the companies who are changing the game

Our promise: in 6 months, we will make you gain authority on Google, in the media and in AI to become THE reference in your sector.

Let's talk together

Our mission

Impact businesses have a visibility problem.

They are changing the world, but most of them are unknown to anyone. They publish, sponsor, send press releases. But without a clear method, without a long-term vision, their messages are lost.

Result: Their reputation does not translate into customers, their growth remains fragile.

425PPM is an hybrid agency.

We combine Press relations, SEO, digital acquisition and content to structure your reputation in a sustainable and coherent way.

We support actors of change such as La Nef, Bastille, TeleCoop, Bib Batteries or Liberté Watts: companies that seek to build a credible, useful presence, aligned with their mission and their impact on society.

Our unique methodology : unifying the right levers, spreading the right messages, generating the right signals without denying your beliefs.

Tomorrow, two types of businesses will coexist:
Those who have structured their presence to last.
And those that will continue to multiply actions without coherence.

We work with the former.

+100 press coverage

+910% unique visitors in 6 months

+5K app downloads

Télématin in 2 weeks

+30 articles in national media

5 radio/TV mornings in 3 months

+100 press coverage

+910% unique visitors in 6 months

+5K app downloads

Télématin in 2 weeks

+30 articles in national media

5 radio/TV mornings in 3 months

+100 press coverage

+910% unique visitors in 6 months

+5K app downloads

Télématin in 2 weeks

+30 articles in national media

5 radio/TV mornings in 3 months

Our promise

In 6 months, you become:

Visible.

Your strategic keywords position you on Google.

Credible.

Your brand is emerging in AI (ChatGPT, Google SGE...).

Recognized.

Good media talk about you, of course.

Preferred.

Your customers and prospects identify you as a reference.

The services of 425 PPM

We don't do “a little bit of everything.” Good SEO improves your AI visibility. Good press reinforces your SEO. A clear message increases your chances of being quoted. Authority, Expertise, Trust : an interdependent triptych, designed for lasting results.

Press Relations

Get your business out there in the right media, at the right time.

We build your media visibility methodically: clear angle, targeted message, controlled timing.

Writing press releases and files

Targeting & journalist relationships

Organization of interviews & columns

Editorial calendar & press agenda

Impact monitoring and impact analysis

+1000

Press coverage in 2024

+250

journalists involved in our network

100%

campaigns with at least one national publication

Let's talk together

Growth & Acquisition

Convert your visibility into commercial traction.

We activate the right levers to generate qualified leads, structure your conversion funnel and accelerate your growth.

Multi-lever acquisition strategy

Google Ads & LinkedIn Ads campaigns

A/B testing & conversion optimization

User journey & landing pages

Conversion tracking & budget management

15 days

to launch a first operational campaign

+60%

forms completed in 6 weeks

-40%

Acquisition cost recorded on average after 3 months

Let's talk together

SEO & content

Be visible on the right keywords, permanently.

We create and optimize your content to strengthen your organic presence and attract a qualified audience.

SEO audit & keyword strategy

Creation of articles, FAQ, pillar pages

Internal networking & site structure

Technical optimizations (speed, tags...)

Positioning & performance monitoring

organic traffic in 6 months for our B2B customers

4months

to appear on the first page on key queries

70%

of the traffic generated comes from articles produced with us

Let's talk together

coaching

Increase your power on your speeches and your strategy.

We train your teams to communicate accurately, both in terms of content and form.

Media training (interviews, pitches, key messages)

LinkedIn coaching (editorial line, posture, content)

Press Relations & Digital Marketing Trainings

Individual or group support

Follow-up & continuous improvement

+50

Executives trained in 2024

250

LinkedIn posts published by our coached clients

100%

tailor-made sessions, adaptable by team

Let's talk together

The methodology 425 PPM

A 3-step approach to strengthen your SEO, AI and media authority. We analyze what you have, structure what matters, and activate what works. Simple, effective, measurable.

Evaluate.

SEO/AI/Media Scoring

Audit of existing channels

Competitive analysis

Identifying reusable content

Receives priority actions

Structuring.

Framing key messages

Selecting channels of influence

Organization of existing content

SEO/AI/PR alignment

Preparation of authority materials

Activate.

Launch of the first RP/SEO actions

Coordination of speeches

Optimization of key presences (LinkedIn, Google...)

Monitoring authority signals

Roadmap adjusted to 6 months

They talk about it Better than us

B2B customers, scale-ups, cooperatives: we helped them to strengthen their reputation with 425PPM. Concrete results, measurable impact, and a head start in their sector.

425 PPM

+900%

d’utilisateurs en 2 mois

+30

articles dans des médias majeurs, (France Inter, TF1, 20 Minutes…)

“Les Relations Presse ont clairement été un accélérateur. En quelques semaines, on est passé de 500 à plus de 5 000 utilisateurs. La stratégie média de 425PPM nous a permis d’être visibles au bon moment, dans les bons médias et de crédibiliser notre positionnement sur l’effacement électrique.“

Guillaume Faure

CEO et fondateur de LibertéWatts

425 PPM

+970%

de traffic site en 6 mois

+30

retombées dont Les Échos, France Bleu, LCI, Europe 1, France Inter, RMC…

“En quelques mois, on a changé d’échelle. Grâce aux relations presse, on a été visibles dans les bons médias. Grâce au SEO, notre trafic a littéralement explosé. Et surtout, on dit enfin clairement qui on est, à qui on s’adresse, et pourquoi on le fait. 425PPM a su aligner visibilité, positionnement et acquisition. C’est rare.”

Nicolas Ziegler

CEO et fondateur de Merci Paulo

425 PPM

Déjeuner presse, media training, positionnement France

+20

Retombées médias qualifiées

“425PPM nous a énormément aidés à structurer notre présence médiatique en France. Grâce à eux, nos dirigeants ont été formés, rencontrés par les bons journalistes et visibles dans les bons médias. On a noué des relations solides et stratégiques avec la presse française.”

Alex Berwin

Head of Communications chez Forest