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The PR & digital marketing agency of the companies who are changing the game

Our promise: in 6 months, we make you gain authority on Google, in the media and in AI answers to become THE reference in your sector.

DuJour.pro
Patolo
Ateliers du Bocage
Rebirth
Vroomly
Énergie Partagée
Les Ateliers Croix-Rouge
Kyaneos
Kwatts
Voltaback
Keenest
Anod
Institut d’Économie Durable
Sol Semilla
La Trace
Eulidia
Bastille
LibertéWatts
Lokki
Born in… PPM
Merci Paulo
Sator
Bib Batteries
Forest
Innovorder
La Nef
TeleCoop
Fluctuo
Autonomy

Impact businesses have a visibility problem.

They are changing the world, but most of them are unknown. They publish, sponsor, send press releases. But without a clear method and a long-term vision, their messages get lost.

Result: their reputation does not translate into customers, their growth remains fragile.

425PPM is a hybrid agency.

We combine press relations, SEO, digital acquisition and content to structure your reputation in a sustainable and coherent way.

We support actors of change such as La Nef, Bastille, TeleCoop, Bib Batteries or LibertéWatts: companies that seek to build a credible, useful presence, aligned with their mission and their impact on society.

Our unique methodology: unifying the right levers, spreading the right messages, generating the right signals without denying your beliefs.

Tomorrow, two types of businesses will coexist: those who have structured their presence to last, and those who keep multiplying actions without coherence.

We work with the former.

TeleCoop5 radio/TV morning shows in 3 months
La Nef+100 press mentions
Merci Paulo+910% unique visitors in 6 months
LibertéWatts+5K app downloads
Bib BatteriesTélématin in 2 weeks
Forest+30 articles in national media

Our promise

In 6 months, you become:
  • Visible.

    Your strategic keywords position you on Google.

  • Credible.

    Your brand shows up in AI answers (ChatGPT, Google SGE…).

  • Recognised.

    The right media talk about you, naturally.

  • Preferred.

    Your customers and prospects identify you as a reference.

The services of 425PPM

We don’t do “a little bit of everything”. Good SEO improves your AI visibility. Good press reinforces your SEO. A clear message increases your chances of being cited. Authority, Expertise, Trust: an interdependent triptych, designed for lasting results.
  • Press relations

    Get your business out there in the right media, at the right time.

    We build your media visibility methodically: clear angle, targeted message, controlled timing.

    • Writing press releases and press kits
    • Targeting & journalist relationships
    • Organisation of interviews & op-eds
    • Editorial calendar & press agenda
    • Coverage monitoring and impact analysis
    +1000press mentions in 2025
    +250journalists engaged in our network
    100 %of campaigns with at least two national publications per month
  • Growth & Acquisition

    Convert your visibility into commercial traction.

    We activate the right levers to generate qualified leads, structure your conversion funnel and accelerate your growth.

    • Multi-lever acquisition strategy
    • Google Ads & LinkedIn Ads campaigns
    • A/B testing & conversion optimisation
    • User journey & landing pages
    • Conversion tracking & budget management
    15 daysto launch a first operational campaign
    +60 %forms completed in 6 weeks
    -40 %acquisition cost recorded on average after 3 months
  • SEO & content

    Be visible on the right keywords, permanently.

    We create and optimise your content to strengthen your organic presence and attract a qualified audience.

    • SEO audit & keyword strategy
    • Articles, FAQ, pillar pages
    • Internal linking & site structure
    • Technical optimisations (speed, tags…)
    • Ranking & performance monitoring
    x6organic traffic in 6 months for our B2B clients
    4 monthsto appear on the first page on key queries
    70 %of the traffic generated comes from articles produced with us
  • Coaching

    Level up your public speaking and your strategy.

    We train your teams to communicate accurately, in substance and in form.

    • Media training (interviews, pitches, key messages)
    • LinkedIn coaching (editorial line, posture, content)
    • PR & digital marketing trainings
    • Individual or group support
    • Follow-up & continuous improvement
    +50executives trained in 2024
    250LinkedIn posts published by our coached clients
    100 %tailor-made sessions, adaptable by team

The 425PPM methodology

A 3-step approach to strengthen your SEO, AI and media authority. We analyse what you have, structure what matters and activate what works. Simple, effective, measurable.
  1. 1Evaluate.
    • SEO / AI / media scoring
    • Audit of existing channels
    • Competitive analysis
    • Identifying reusable content
    • Priority action recommendations
  2. 2Structure.
    • Framing key messages
    • Selecting channels of influence
    • Organising existing content
    • SEO / AI / PR alignment
    • Preparing authority materials
  3. 3Activate.
    • Launching the first PR / SEO actions
    • Coordinating speaking opportunities
    • Optimising key presences (LinkedIn, Google…)
    • Monitoring authority signals
    • Roadmap adjusted at 6 months

They say it better than us

B2B companies, scale-ups, cooperatives: we helped them strengthen their reputation with 425PPM. Concrete results, measurable impact, and a head start in their sector.
  • LibertéWatts× 425PPM
    +900%d’utilisateurs en 2 mois
    +30articles dans des médias majeurs, (France Inter, TF1, 20 Minutes…)
    « Press relations have clearly been an accelerator. In a few weeks, we went from 500 to more than 5,000 users . The media strategy of 425PPM allowed us to be visible at the right time, in the right media and to give credibility to our position on electrical erasure. »
    Guillaume Faure
    Guillaume FaureCEO of Liberté Watts
    Read the case study
  • Merci Paulo× 425PPM
    +970%de traffic site en 6 mois
    +30retombées dont Les Échos, France Bleu, LCI, Europe 1, France Inter, RMC…
    « In a few months, We changed the scale . Thanks to press relations, we were visible in the right media. Thanks to SEO, our traffic has literally exploded. And above all, we are finally saying clearly who we are, who we are talking to, and why we are doing it. 425PPM was able to align visibility, positioning and acquisition. It is rare. »
    Nicolas Ziegler
    Nicolas ZieglerCEO and founder of Merci Paulo
    Read the case study
  • Forest× 425PPM
    +1Déjeuner presse, media training, positionnement France
    +20Retombées médias qualifiées
    « 425PPM helped us enormously in structuring our media presence in France. Thanks to them, our leaders have been trained, met by the right journalists and visible in the right media. We have established solid and strategic relationships with the French press. »
    Alex Berwin
    Alex BerwinHead of Communications at Forest
    Read the case study

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