AI SEO agency: visible on Google, cited by AI

An AI SEO agency, also called a GEO agency, works on your visibility in Google and in artificial intelligence engines: ChatGPT, Perplexity, Gemini or Google’s AI Overviews. It starts from organic search (technical work, content, link building) and adds an AI visibility audit, content structured to be cited, work on third-party sources and regular citation tracking. Be wary of an offer that comes down to AI-assisted writing.

These assistants search the web, then cite the pages they find reliable and easy to quote. Three conditions: their crawlers must be able to read your site (robots.txt, firewall, CDN); your pages must give a clear answer in the first lines, with dated facts and structured data; and your brand must be mentioned by the third-party sources they consult, such as media, comparison sites or directories. The first citations usually come after a few months, starting with the most specific questions.

Our guides on SEO and AI visibility

The SEO budget depends on the scope of the project: size of the site, level of competition, objectives. Our SEO support, audit included, starts at €1,800 excluding VAT per month (Foundations plan); optimization for AI answers (ChatGPT, Perplexity, Gemini) is included from the Growth plan, at €3,000 excluding VAT per month. Our prices are public on the pricing page. What matters is to see SEO as an investment with a measurable ROI, not as a cost.

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The first SEO results usually appear within 3 to 6 months, depending on the initial state of the site and the level of competition. Technical quick wins can have an impact within the first few weeks. Content and link building produce more gradual but lasting effects. We recommend a minimum commitment of 6 to 12 months for significant and sustainable results.

SEO and SEA are complementary. SEA (Google Ads) generates immediate traffic and lets you test keywords before investing in SEO. SEO builds a lasting asset that reduces your dependence on paid media. Together, they maximize your visibility in the SERPs and optimize your acquisition cost. We often recommend a 60% SEO / 40% SEA mix during the launch phase, then a gradual shift towards SEO.

To choose your SEO agency, assess several criteria: 1) Its technical expertise: does it master the technical, semantic AND off-site aspects? 2) Its references: can it show client cases similar to yours with quantified results? 3) Its transparency: does it offer a free audit and clear reporting? 4) Its methodology: does it have a structured process? 5) Be wary of guaranteed results: no one can guarantee the number 1 position on Google.

SXO (Search Experience Optimization) combines SEO and UX to create an optimal user experience. Google increasingly rewards sites that offer smooth navigation, fast loading times and relevant content. SXO directly affects your Core Web Vitals, your bounce rate and your conversions. It is the natural evolution of SEO towards user-centric search optimization.

Google’s AI Overviews (formerly SGE, the Search Generative Experience) display a generated answer above the results, with links to their sources. We adapt our strategies by optimizing for featured snippets and rich results, structuring data so that AI can understand it better, and creating E-E-A-T content (Experience, Expertise, Authoritativeness, Trustworthiness). The goal: to be cited as a reference source in AI-generated answers.

On-site SEO covers all the optimizations made on your site: technical structure, meta tags, internal linking, content, loading speed. Off-site SEO concerns external actions: link building (backlink acquisition), digital PR, brand mentions. An effective SEO strategy balances these two pillars to maximize your authority and your visibility.

SEO ROI is measured through several indicators: growth in organic traffic, ranking progress on your strategic keywords, conversion rate of SEO traffic, value of the leads generated versus the cost of the engagement. We set up tracking dashboards with Google Analytics 4 and Search Console, supplemented by our own analysis tools. Profitable SEO typically generates an ROI of 5x to 10x over 12 months.