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EulidiaCase study

Eulidia: x5 impressions SEO

Structured SEO, targeted press relations: a combined strategy that builds credibility and generates immediate results.

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Eulidia

Digital & telecoms

The results in figures

  • x5impressions SEO
  • +100contenus produits et intégrés
01

Starting point

La Nef is a citizen banking cooperative created in 1988 that distinguishes itself by its ethical model: no opaque financial product, no fossil fuel financing, full transparency on the projects financed, and cooperative governance.

In 2023, it began a phase of media acceleration to support a historic turning point: the acquisition of its autonomy with respect to Crédit Copératif. This autonomy, formalized in September 2024, marks the entry of La Nef into a new era.

The goal

Eulidia fait appel à 425PPM avec trois objectifs stratégiques :

  • Migrer le site d'une technologie propriétaire vers Webflow sans perdre le référencement existant et en améliorant les performances techniques.
  • Structurer une stratégie SEO solide avec un espace ressources complet pour générer du trafic qualifié sur les expertises data et IA.
  • Positionner rapidement Eulidia sur ses mots-clés business stratégiques et multiplier la visibilité organique.
02

What we did

Expertise involved
Growth marketingSEO & GEOWebsite auditContent creation

Long-term press relations support, structured around four axes:

Speaking strategy

  • Construction of a narration around autonomy: “from backing to independence”
  • Valuation of record results and citizen support (€25 million raised, 6,000 members)
  • Integration of governance change: handover between Bernard Horenbeek (outgoing president) and Ivan Chaleil (new president)

Regular production of press releases

  • Repercussions based on La Nef news: autonomy, financial results, funded projects, local initiatives (Normandy), new products (Club Nef), calls for artistic projects

Multi-level editorial targeting

  • Economic and financial press (Les Échos, Le Revenu, Capital, MoneyVox...)
  • National press (Le Monde, Libération, Le Figaro, Le Figaro, BFMTV, France TV, Europe 1...)
  • Specialized press (Novethic, Vert, Carenews, Bon Pote, Socialter...)
  • Regional and sectoral press (Revue Banque, Jet FM, Actu.fr...)

Provision of spokespersons

  • Interviews with Bernard Horenbeek and Ivan Chaleil
  • Highlighting projects financed in regions (Normandy)
03

Results

  • More than 100 press coverage in 12 months, including: Le Monde, Les Échos, BFMTV, France TV, France TV, France TV, Libération, France TV, France TV, Libération, France TV, Libération, France TV, Libération, France TV, Libération, France TV, France TV, Libération, France TV, France TV, France TV, Liberation TV, France TV, France TV, France TV, Liberation TV, France TV, France TV, Liberation TV, France TV, France TV, Liberation TV, France TV, France TV, Liberation TV, France TV, France TV, Liberation TV, France TV, France TV, Liberation TV, France TV, France TV, Liberation TV, France TV, France TV, Liberation TV, France TV, France TV, Liberation TV, France TV, France TV, Liberation
  • A change in perception : La Nef is no longer perceived as a confidential structure, but as a genuine banking alternative in its own right
  • Reinforced recognition in the financial and citizen ecosystem:
    • Media: positive, recurrent, in-depth treatments, in the general and specialized press
    • Public opinion: better visibility of the ethical banking model
    • Governance: highlighting the change of presidency and strategic renewal

An PR strategy built over time can transform the image of a historical player. In a sector dominated by financial juggernauts, La Nef shows that an ethical bank can make its voice heard, convince the media and engage citizens. With more than 100 qualitative benefits in one year, PR support helped to highlight the only ethical French bank at a time when it became fully independent.

What the client says

« 425PPM helped us enormously in structuring our media presence in France. Thanks to them, our leaders have been trained, met by the right journalists and visible in the right media. We have established solid and strategic relationships with the French press. »
Boris GuérinHead of Communications at Forest
Eulidia

What next?

The expertise we used for Eulidia, its sector, and other clients who trusted us.

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