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425PPM
Sol SemillaCase study

Sol Semilla: +17,3% recovery trafic organique

From the sudden post-migration fall to a controlled recovery: 425PPM gives Sol Semilla back visibility and an SEO course.

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Sol Semilla

Food & foodtech

The results in figures

  • +17,3%recovery trafic organique
  • 100%perte de trafic stoppée
01

Starting point

Sol Semilla is a French pioneer in organic, raw and fair trade superfoods. The migration of its e-commerce and restaurant site leads to a sudden drop in organic traffic and the deindexing of key pages, with a direct impact on sales.

The goal

Sol Semilla fait appel à 425PPM avec quatre objectifs :

  • Stabiliser le trafic après la migration ratée.
  • Corriger les erreurs techniques critiques (404, redirections, balises, sitemap, robots.txt).
  • Améliorer les fiches produits et la navigation e-commerce.
  • Définir Une roadmap SEO pour les prochains mois.
02

What we did

Expertise involved
SEO & GEO
  • Full technical SEO audit and quick fixes (404 errors, redirections, duplicate content, Hn tags, robots.txt,, Core Web Vitals)
  • Reintegration of the restaurant site with a distinct SEO structure and specific recommendations
  • Optimization of product sheets (hero section, storytelling, storytelling, CTA, cross-sell, recipes, link to restaurant)
  • SEO recovery strategy: prioritization of product pages, relaunch of the blog recipes, strengthening of the internal network
  • 6-month SEO roadmap: Google My Business, customer reviews, new navigation structure, keyword tracking and tracking
03

Results

  • Traffic loss stopped as soon as the patches were implemented
  • Recovery from +17.3% organic traffic between March and May 2025
  • Restoring visibility on strategic products (e.g. raw organic criollo cocoa powder)
  • A healthy SEO base and a clear plan to regain organic growth and boost sales

What the client says

« After a catastrophic migration, 425PPM allowed us to stop the loss of traffic and get our site back on track. Their responsiveness and their SEO expertise now give us a solid base to rebuild our growth. »
Marion TessierManager at Sol Sémilla
Sol Semilla

What next?

The expertise we used for Sol Semilla, its sector, and other clients who trusted us.

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