Merci Paulo: +970% de traffic site en 6 mois

Merci Paulo is a start-up launched in June 2024 with a clear mission: to democratize access to used car parts.

In a context of pressure on purchasing power and ecological urgency, the company offers a simple, reliable and economical alternative to new parts, by facilitating the search and ordering of parts from ELV centers (end-of-life vehicles).

With a consumer interface and advanced search technology, Merci Paulo aims to transform an opaque and under-exploited market into a driver of the automotive circular economy.

SEO

• Technical audit and comprehensive competitive benchmark
• Structural redesign of the site (launched in early February 2025)
• New tree structure, technical optimizations, priority contents
• Editorial plan oriented to SEO and impact (comparators, practical guides, in-depth articles)
• Monthly follow-up and continuous adjustments

Press relations

• Angle: purchasing power, reusable parts, ZFE, decarbonization of the fleet
• Co-writing articles (e.g. on accessible maintenance as a key to mobility)
• Personalized media pitches for cars, circular economy, consumption, mobility
• BtoB launch highlighted with data from the VHU deposit in France

• New site launched in January 2025
• x4 on SEO impressions in a few weeks
• x6 on organic clicks From Google
• Strong correlation between natural traffic peaks and media publications (“RP boost” effect)
• More than 30 press coverage in a few months : BFM TV, AutoPlus, Europe 1, Le Figaro, Le Figaro, Le Figaro, Radio France, Radio France, Radio France, Le Figaro, Radio France, Le Figaro, Radio France, Le Figaro, Radio France, Radio France, Auto News, Forbes, CNEWS, Ouest France, La Tribune, Sud Radio, Sud Radio, AVUS MAG, Le Journal de l'Automobile, etc.
• Creation of a barometer: +18,500 requests for parts and 14,000 users in spring 2025