Reuse, refurbishment, second-hand parts, repair, rental: your models save money and resources, but you still have to prove it. We turn your figures and use cases into stories for the consumer, business, trade and regional press, then we track every piece of coverage live.
Why the circular economy is a press topic of its own
The circular economy ticks every box of a good story: purchasing power, ecology, local jobs. Yet it runs into stubborn habits, competition from the price of new goods and journalists who have already read plenty of green promises.
Trust
Doubts about quality
Will a refurbished laptop last? Is a second-hand part safe? Readers ask these questions before they even read the article. Warranties, checks, return rates: the press expects precise answers, and they are often the heart of the story.
Price
Purchasing power as a way in
The consumer press covers the circular economy when it saves people money: back to school, car maintenance, household equipment. A price comparison with verifiable figures opens more doors than a speech about resources.
Proof
Impact that can be measured
Tonnes avoided, items put back into circulation, jobs created: journalists ask where the figures come from. A clear calculation method and data published every year are worth more than a flattering report published once.
Regulation
A law that makes the news
France’s anti-waste law, the repair bonus, the repairability index, extended producer responsibility schemes: every deadline reopens the debate. That is when newsrooms look for companies able to explain what is changing.
Four circles of media, four ways to tell the story
A refurbished laptop interests a tech site, a consumer radio show and a regional daily, each for a different reason. We work all four circles with an angle for each.
Circle 1
Your industry’s trade press
Tech, automotive, recycling: it knows the players, compares offers and tests products. It builds your credibility with professionals, distributors and demanding buyers.
Our clients have been covered there:
Frandroid
Les Numériques
AM Today
Le Journal de l’Automobile
Circle 2
The consumer and business press
Purchasing power, new models, funding rounds: it shows how the circular economy changes the way people buy. This is the circle that makes an offer known to the public and credible with investors.
Our clients have been covered there:
Capital
Le Figaro
La Tribune
Boursorama
Circle 3
The regional press
A workshop employing people on integration contracts, a young company hiring in its town, a sorting centre that is expanding: the circular economy is also a local story, and the regional press likes to tell it.
Our clients have been covered there:
Ouest-France
Dernières Nouvelles d’Alsace
L’Alsace
La Nouvelle République
Circle 4
TV and radio
An object repaired on camera, a price compared on air: the circular economy shows well. Consumer programmes and money-saving segments look for concrete examples and spokespeople who explain things simply.
Our clients have been covered there:
BFM TV
RMC
Europe 1
France Bleu
Our clients
They trusted us with their press relations
Second-hand car parts, refurbished computers, car maintenance, rental software, work integration: the circular economy companies we support or have supported.
We do not sell press release mailings. We look for what in your business can become an article, then we pitch it to the journalists who cover the subject.
Data
A barometer that becomes a story
For Merci Paulo, which makes it easy to buy second-hand car parts from end-of-life vehicle centres, we created a barometer of the most requested second-hand parts and highlighted data on the supply available in France. With op-eds and pitches to the automotive, consumer and circular economy media, the brand secured more than 30 pieces of coverage in a few months.
SEO
Coverage that lifts traffic
Also for Merci Paulo, we ran the SEO overhaul of the website alongside press relations: Google impressions were multiplied by four in a few weeks and organic clicks by six, with traffic peaks that follow publication.
Price
A purchasing power angle
For a work integration cooperative that refurbishes computers from corporate fleets, the angle of “ugly computers” sold cheaply for back to school was picked up by 20 Minutes, RMC, Frandroid and Les Numériques.
Spokespeople
Executives ready for tough questions
Lifespan, warranties, price compared with new, share actually reused: we prepare your spokespeople for the questions journalists ask, and for the short formats of radio and TV, where an answer plays out in twenty seconds.
The context, what we did and the results, told with our clients.
× 425PPM
+970%+970%de traffic site en 6 mois
+30+30retombées dont Les Échos, France Bleu, LCI, Europe 1, France Inter, RMC…
« In a few months, We changed the scale . Thanks to press relations, we were visible in the right media. Thanks to SEO, our traffic has literally exploded. And above all, we are finally saying clearly who we are, who we are talking to, and why we are doing it. 425PPM was able to align visibility, positioning and acquisition. It is rare. »
Four steps, tracked in Strato and visible in your client dashboard.
01
Gather the proof
We start from your figures: items put back into circulation, savings for your customers, jobs, warranties. We check how they are calculated with you and draw a one-sentence message from them.
02
Set the calendar
Back to school, sales, Black Friday and its counter-campaigns, anti-waste law deadlines, European Week for Waste Reduction: we place your announcements against the key moments that interest newsrooms.
03
Target and pitch
Strato surfaces the journalists who have covered your subject in recent months, from tech reviewers to consumer desks. We review every list before the first email.
04
Measure and adjust
Every piece of coverage is captured the same day and linked to your campaign. At each review, we look at what worked in each circle, then we adjust the angles for the following month.
Press relations in the circular economy: your questions
Prices, media, proof, timing: the answers we give in a first meeting.
How much does a PR agency for a circular economy company cost?
At 425PPM, prices are public and the same whatever your sector: our three press relations plans range from €3,500 to €8,000 excl. VAT per month, plus a €1,800 setup fee, with a three-month minimum commitment.
Which media do you target for reuse, repair or second-hand?
Four circles: your industry’s trade press, the consumer and business press, the regional press, and TV and radio. Our clients in the sector have been covered by Frandroid, Capital, Le Figaro, BFM TV, RMC and Ouest-France, among others.
How do you talk about impact without greenwashing?
By only publishing figures whose calculation you can explain, and by preferring measured results to projections. We prepare with you the answers to sensitive questions: lifespan, warranties, transport, share actually reused.
Can a social and solidarity economy organisation interest the national press?
Yes, when its work connects with a subject that concerns everyone: purchasing power, jobs, waste reduction. A work integration cooperative that refurbishes computers talks as much about prices and digital equipment as about solidarity. We look for that common angle before calling newsrooms.
Do you also handle SEO?
Yes. For Merci Paulo, press relations and SEO were run together: the website’s traffic peaks followed the articles in the press. The two offers can be combined, with a discount from the second service.
With a launch, a funding round or new data, the first articles can come out in the first month. For a regular presence, allow three to six months: the time it takes to become a reliable source for the journalists who cover consumption and the environment.
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× 425PPM+970%de traffic site en 6 mois+30retombées dont Les Échos, France Bleu, LCI, Europe 1, France Inter, RMC…
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