LinkedIn agency: Dominate your B2B market and boost your Lead Gen

Organic LinkedIn relies on publishing free content (posts, articles, videos) to grow your audience naturally. It is a long-term strategy that builds your authority and generates inbound leads. LinkedIn Ads, on the other hand, is a paid lever that lets you target your prospects precisely with ads (Sponsored Content, InMail, Lead Gen Forms). Ads speed up results but require a budget. The ideal is often to combine the two: organic for credibility, Ads for acceleration.

We track several KPIs depending on your objectives: for personal branding, we monitor impressions, engagement rate, audience growth and inbound connection requests. For lead generation, we measure the number of conversations started, the meetings booked and the conversion rate into sales opportunities. For Ads, we analyze CPL (cost per lead), CPC and ROAS. We provide a monthly dashboard with all these indicators and calculate the overall ROI by comparing the contracts signed with the budget invested.

Yes, it is in fact what we recommend to maximize impact. We offer multi-profile packages that build a coordinated strategy: the CEO for vision and thought leadership, salespeople for direct prospecting, experts for technical content. Each profile has its own editorial line, consistent with the overall strategy. This approach multiplies the touchpoints with your targets and strengthens your brand's presence on LinkedIn.

For personal branding and organic content, allow 2 to 3 months to see significant growth in your audience and engagement. The first leads generally arrive from the 2nd month. For automated prospecting campaigns, results come faster: the first meetings can be generated within the first few weeks. LinkedIn Ads produce leads almost immediately, but need 2 to 4 weeks of optimization to reach their full potential.

No, Sales Navigator is not mandatory to succeed on LinkedIn. However, it becomes almost indispensable for large-scale prospecting. Sales Navigator offers advanced search filters, lead recommendations and the ability to contact people outside your network. For pure personal branding (publishing content), a free or Premium Career account is enough. We assess your needs during the audit and recommend the subscription that suits your objectives.

The security of your account is our priority. We use certified tools that comply with LinkedIn's terms of use. For ghostwriting, we do not need your login details: you approve and publish the content yourself (or we use secure delegated access). For automated prospecting, we use cloud solutions that mimic human behavior and respect LinkedIn's daily limits to avoid any risk of restriction.

The budget varies depending on the services. For personal branding + ghostwriting (4 to 8 posts/month), expect between €1,500 and €3,000 excl. VAT/month. For a full strategy including automated prospecting, plan for €2,500 to €5,000 excl. VAT/month. LinkedIn Ads require an additional media budget (minimum €1,000/month recommended) plus management fees (15-20% of the budget). ROI is calculated on the meetings and opportunities generated: a single signed contract can pay for several months of support.

Yes, we offer a "done for you" package in which we manage your entire LinkedIn presence: writing and publishing content, managing comments, prospecting, replying to inbound messages. You only step in for meetings and strategic discussions. However, we recommend a minimum of involvement on your part to keep your voice authentic. A 30-minute weekly check-in is usually enough to approve content and brief us on your company's news.