Case study

Anod: +30 retombées presse nationales

Revolutionizing the electric bike: how an offensive press relations strategy made it possible to impose a French technological breakthrough against the giants of the sector, by transforming the risk of lithium batteries into a social issue.

Started in September 2025

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Seen in

Le Journal des Entreprises Edition Auvergne-Rhône-Alpes
FRANDROID
city ride
AutoPlus
AVEM

Coverage tracked live by Strato, our in-house tool

+30retombées presse nationales
15 mincharge complète sans lithium

Starting point

The electric bike market is dominated by a unique technology: the lithium-ion battery. However, it has major limitations (lifespan, charging time) and increasing safety risks (fires).

Founded in 2022, the French startup Anod has developed a radical response after 3 years of R&D: the Hybrid 2, a bike equipped with S.A.F.E. (hybrid supercapacitors) technology, without lithium ion, capable of recharging in 15 minutes

The goal

S’attaquer au monopole du lithium-ion demandait une stratégie capable de transformer une innovation technique complexe en un sujet de société évident :

Évangéliser une technologie de rupture (les supercondensateurs) face à un standard industriel omniprésent (le lithium-ion).
Alerter sur les risques d'incendie des batteries classiques pour positionner la solution Anod comme l'alternative de sécurité
Crédibiliser la marque comme futur motoriste industriel français de référence, capable de rivaliser avec Bosch ou Shimano.

What we did

Expertise involved: Press relations

We have built a two-part strategy to impose Anod as the “game changer” in the sector:

The educational and societal offensive (La Carte Participative)
To create urgency without panicking, we launched the first “Participatory map of incidents related to lithium-ion batteries”. This data-visualization initiative made it possible to objectify the risk (140+ incidents identified) and to position Anod as a responsible whistleblower and security expert.

Proof through performance (The Hybrid 2 Launch)
To validate the technology, we put the product in the hands of the most demanding journalists:

Tech & Auto tests: Organization of tests to demonstrate the reality of the “charge in 15 min” to industry references (Frandroid, Auto Plus, Cleanrider).
Industrial angle: Targeting the economic press (Les Echos, Usine Nouvelle) to present Anod's ambition to become a sovereign equipment manufacturer.

Results

Anod has succeeded in its bet: to go from “technical curiosity” to a “solution for the future” recognized by all types of media.

Powerful national coverage: The subject of security and French innovation has attracted the biggest headlines: Le Monde, Le Parisien, Le Figaro Magazine and 20 Minutes have devoted major articles to the brand.
Validation by experts: The technology has been endorsed by the specialized press with conclusive tests in Frandroid (“Bluffed”), Cleanrider and Auto Plus, dispelling doubts about the effectiveness of supercapacitors.
An established opinion leadership: Thanks to the participatory card, Anod has become the reference point for battery safety, going beyond the simple status of bicycle manufacturer.