Bikes, electric vehicles, charging, shared mobility: the sector innovates fast and announcements pile up. We help manufacturers, operators and solution providers earn their place in the automotive, tech, business and regional press, with product tests, data and well-prepared spokespeople.
Mobility affects everyone, which makes it a heavily covered subject. It is also a market saturated with announcements, where the trade press tests everything and public decisions change the rules from one year to the next.
Competition
A market saturated with announcements
E-bikes, chargers, apps, fleet offers: newsrooms receive launches every week. To stand out, you need a category to explain, a proof to show or data that nobody else has.
Product tests
A trade press that wants to try
Cycling, automotive and tech media judge on the evidence. A folding bike folds in front of them, a charge is timed, an app is downloaded. Organising these tests, with the right equipment at the right time, often matters more than a press release.
Regulation
Rules that change fast
Low-emission zones, purchase incentives, social leasing, fleet greening obligations, rules for shared e-scooters: every public decision reopens the debate. That is when newsrooms look for experts and concrete examples.
Trust
Sensitive topics to prepare for
Battery fires, cyclist safety, charger reliability, the financial health of brands: the mobility press also covers what goes wrong. Better to have your answers and your proof ready before a journalist asks.
An e-bike launch is not pitched the same way to a review site, a business daily and a breakfast TV show. We work each circle with its own angle.
Circle 1
Cycling, automotive and tech press
It tests, compares and rates. A good review in these outlets reassures buyers, retailers and investors, and it gets quoted for a long time. It expects available equipment, accurate data sheets and quick answers.
Our clients have been covered there:
Frandroid
Cleanrider
Transition Vélo
Le Journal du Geek
Circle 2
Fleet and trade press
Fleet managers, leasing companies, retailers: for a business solution, this is the circle that brings in customers. It looks at costs, taxation, user feedback and signed contracts.
Our clients have been covered there:
Flottes Automobiles
Le Journal de l’automobile
AM Today
Flotauto
Circle 3
Business and national press
Funding rounds, factories, jobs, new product categories: it covers mobility as an industry. It is what establishes a young brand as a serious player with partners and future hires.
Our clients have been covered there:
Les Echos
Le Figaro
Le Parisien
Forbes France
Circle 4
TV, radio and the regional press
A bike folded live on set, a route close to home, a solution that cuts commuting costs: mobility looks good on screen. The regional press is happy to cover a service arriving in its town.
Every campaign combines a story, a proof and the right timing. Four examples from our case studies.
Product tests
Proof through testing
For Bastille, a big-wheel folding bike, we organised tests with Frandroid, Cleanrider and Weelz, then live demos on the TF1 and France 2 breakfast shows. In eight months, the brand secured more than 30 major pieces of coverage while its network grew from 45 to nearly 100 partner stores in Europe.
Data
Data that becomes news
For Anod, which fits its bikes with supercapacitors rather than lithium-ion batteries, we launched a crowdsourced map of incidents involving those batteries: more than 140 cases recorded, and a brand that journalists now turn to on safety. For fluctuo, the annual shared mobility barometer became a date the press looks out for.
Local
National news, local angles
For the cycle touring app La Trace, we tied the campaign to the Tour de France with seven regional press releases and a France 3 report put together in 24 hours. The result: more than 1,000 downloads in a few days, without an advertising budget.
Spokespeople
Executives ready for the media
Media training, press lunches, interviews: we prepare your spokespeople for short formats and difficult questions. For Forest, a micro-mobility operator setting up in France, a press lunch and media training sessions paved the way for more than 20 qualified pieces of coverage.
The context, what we did and the results, told with our clients.
× 425PPM
+2 M€+2 M€de visibilité publicitaire équivalente (AVE) lors du lancement
+40+40retombées majeures (Télématin, BFM Business, Les Échos, Frandroid, Le Monde...)
« For BASTILLE, the challenge was not only to present a bike, but to impose a new category. The press relations strategy has allowed us to be everywhere: from the specialized tech press to mainstream TV morning shows. An essential visibility to support our distribution network. »
« For Anod, the challenge was twofold: to educate the market on an unknown technology (supercapacitors) and to alert on the dangers of lithium-ion without being anxiety-provoking. 425PPM perfectly orchestrated this message, positioning us as the essential safety and performance alternative, from the tech press to major national newspapers. »
« 425PPM knew how to seize our energy and transform a spontaneous idea into a real media campaign. In a few days, everything accelerated: France 3, BFM, the regional press... We saw the birth of an incredible dynamic around La Trace. »
Four steps, tracked in Strato and visible in your client dashboard.
01
Find the story
We start from your product, your figures and your sales calendar. We look for what makes a new category, unique data or a testimonial, and we draw two or three angles per media circle from it.
02
Prepare the proof
Test equipment, visuals, videos, data sheets, usage figures: we prepare with you what journalists will ask for, before contacting them. A failed test or an approximate data sheet is hard to recover from.
03
Target and pitch
Strato surfaces the journalists who have covered your subject in recent months, from reviewers to business desks. Tailored pitches, follow-ups, tests, press lunches: we organise the meetings that serve your launch.
04
Measure and adjust
Every piece of coverage is captured the same day and visible in your dashboard. We look at what worked in each circle, then we adjust the angles and the calendar for the following month.
Effective media relations are essential to build public support, influence policies, and catalyze societal transition to more sustainable methods of transport.
Explore the main sustainable mobility events planned in Europe in 2024. From Paris to Cologne, discover the key conferences that drive innovations in electric vehicles, urban planning, and the achievement of net-zero emissions.
Sustainable mobility is a major challenge of our time. It aims to meet the travel needs of individuals while minimizing environmental impacts. Communication agencies play a crucial role in this evolution, raising public awareness and promoting sustainable mobility solutions.
Prices, media, product tests, timing: the answers we give in a first meeting.
How much does a PR agency for a mobility company cost?
At 425PPM, prices are public and the same whatever your sector: our three press relations plans range from €3,500 to €8,000 excl. VAT per month, plus a €1,800 setup fee, with a three-month minimum commitment. Media training and events are quoted separately.
Which media do you target for a bike or electric vehicle launch?
Four circles: the cycling, automotive and tech press, which tests the product; the fleet and trade press; the business and national press; TV, radio and the regional press. Our clients in the sector have been covered by Frandroid, Cleanrider, Les Echos, Le Figaro and BFM TV, among others.
Should you organise product tests for journalists?
For a product, almost always. The trade press rarely writes about a bike, a charger or an app it could not test. We plan the tests with you: equipment availability, priority media, publication calendar and follow-up of feedback.
How do you stand out in a market saturated with launches?
By choosing one thing to prove: a new category, a measurable performance or data that only you hold. We build the campaign around that proof, then adapt it circle by circle rather than sending the same press release to everyone.
Do you also work with solutions for businesses and local authorities?
Yes. For a fleet, charging or software offer, we start with the trade and business press, with customer feedback and announced contracts. The general public comes next, when the subject lends itself to it.
How long before the first coverage?
With a launch, a funding round or a major contract, the first articles can come out in the first month, especially if product tests are planned. For a regular presence, allow three to six months: the time it takes to become a reliable source for mobility journalists.
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Le journal de l'automobile
2 October 2026Les Echos
1 October 2026Le Parisien
31 July 2026Le Journal des Entreprises Edition Auvergne-Rhône-Alpes
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