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425PPM
FluctuoCase study

Fluctuo × 425PPM

An annual barometer transformed into a media reference on shared mobility in Europe.

Started in March 2024

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Fluctuo

Sustainable mobility

01

Starting point

fluctuo is a leading player in the collection and analysis of shared mobility data in Europe. Each year, the company publishes its barometer on the state of the sector (scooters, bikes, scooters and shared cars), which has become an essential resource for operators, cities and investors.

In 2024, Fluctuo wants to give increased visibility to this report in order to make it a structuring media tool and to establish its legitimacy among a wider audience.

The goal

fluctuo fait appel à 425PPM pour maximiser l’impact médiatique de son baromètre avec trois objectifs :

  • Installer le baromètre comme la publication de référence sur la mobilité partagée en Europe.
  • Générer des retombées presse nationales et internationales dans les médias mobilité, économie et société.
  • Valoriser fluctuo comme expert incontournable de la donnée mobilité auprès des décideurs publics et privés.
02

What we did

Expertise involved
Press relations
  • Writing and distributing a clear and powerful press release around the annual barometer
  • Targeting strategic journalists (mobility, economy, innovation, communities)
  • Organization of interviews and speeches by President Julien Chamussy
  • Valorization of key insights: impact of regulations, market resilience, growth of shared bikes, consolidation of operators
  • Synchronization with the Autonomy World Mobility Expo to amplify media coverage
03

Results

  • The barometer used in the national, specialized and international press
  • Positioning Fluctuo as The data voice of shared mobility In Europe
  • Installing the barometer as a recurring media event for the sector

What the client says

« The support of 425PPM allowed us to make our annual barometer an expected media event. Thanks to their support, our insights were echoed in the national and specialized press, strengthening our position as a leader in data mobility. »
Julien ChamussyPresident of Fluctuo
Fluctuo
The proof

Press releases

Press releases

All press releases

What next?

The expertise we used for Fluctuo, its sector, and other clients who trusted us.

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