Case studyForest: +1 Déjeuner presse, media training, positionnement France
In a few months, Forest established solid relationships with the French press and strengthened its legitimacy.
Started in June 2024
Seen in
France 3 Occitanie
News Tank Mobilités
TRANSITION VELO
CLEANRIDER
FRANDROID
Coverage tracked live by Strato, our in-house tool
The results in figures
- +1Déjeuner presse, media training, positionnement France
- +20Retombées médias qualifiées
Starting point
Forest is a major player in sustainable mobility in Europe, present in several capitals and recognized for its micro-mobility solutions. Wishing to strengthen its foothold in France, the company needed to gain visibility in national and specialized media, and to give credibility to its presence in the face of public and private decision-makers.
The goal
Forest fait appel à 425PPM avec quatre objectifs :
- Structurer une stratégie de relations presse en France.
- Positionner l’entreprise comme un acteur incontournable de la mobilité durable.
- Former les dirigeants aux prises de parole médiatiques.
- Nouer des relations de confiance avec les journalistes clés du secteur.
What we did
- Expertise involved
- Press relations
- Organization of a press lunch bringing together journalists specialized in mobility, tech and economy
- Design and animation of media training sessions to prepare managers for speaking out
- Construction of a clear French positioning adapted to the local context
- Activation of a targeted PR strategy, with the dissemination of strong angles adapted to the French media
- Personalized follow-up and reminders to journalists
Results
- +20 qualified media coverage in the French press (mobility, economy, innovation)
- 1 press lunch successful with key journalists
- A management team trained and ready to intervene in the media
- A structured and sustainable media presence in France
What the client says
« 425PPM helped us enormously in structuring our media presence in France. Thanks to them, our leaders have been trained, met by the right journalists and visible in the right media. We have established solid and strategic relationships with the French press. »
6 press mentions in 5 media outlets
Every mention is captured by Strato, the monitoring tool our team built, on the day it is published.
The media
Standout articles
- Programme Paris Ile-de-France : direct et replay en streaming des émissions et séries.
- Marché parisien des VLS : retrait d’HelloBike, dizaine de candidats en lice dont l’opérateur Forest
- Forest : bientôt des vélos cargos en libre-service à Paris
- Vélos électriques en libre-service : comment Forest compte séduire Paris ?
- Vélos électriques en libre-service : Paris serre la vis
- Voici pourquoi il y aura bientôt moins de vélos électriques en libre-service à Paris — Frandroid
What next?
The expertise we used for Forest, its sector, and other clients who trusted us.
- ExpertisePress relationsMedia coverage that counts
- SectorSustainable mobility8 clients in this sector
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