Telecoms, software, data, artificial intelligence: the tech press receives far more announcements every day than it can handle. We help digital companies, especially those that champion a more frugal and more useful digital world, earn their place in the tech, business and general press, and in the answers given by Google and AI assistants.
Digital makes the news every day, from product launches to debates on screens and artificial intelligence. For a company in the sector, there is no shortage of news; the work lies in turning it into a story a journalist wants to cover.
Saturation
A tech press flooded with announcements
New features, funding rounds, partnerships: tech newsrooms sift through piles of press releases every day. An announcement gets covered when it shows a concrete use, a new figure or a clear stance.
Jargon
A vocabulary to translate
API, sovereign cloud, language model, 5G plan: what is obvious to your teams is not obvious to a general press reader. The work starts with one simple sentence about what your solution changes in someone’s day.
Society
Subjects that touch on society
Children’s screen time, the digital divide, personal data, the environmental impact of devices: digital is also a social issue. Companies that take a stance, backed by proof, find a place there that technical novelty alone would not give them.
AI
Visibility that is also won in AI answers
When a buyer asks ChatGPT or Perplexity which operator, software or consultancy to choose, the answer draws on what the media and specialist sites have published. A company absent from the press is often absent from those answers too.
Four circles of media, four ways to tell the story
A new mobile plan is not pitched the same way to a tech site, a business daily and a breakfast TV show. We work each circle with its own angle.
Circle 1
The tech and telecoms press
It tests, compares and dissects offers. Good coverage in these outlets reassures informed customers and partners, and it feeds comparisons for months. It expects accurate information and quick answers.
Our clients have been covered there:
Les Numériques
Presse-citron
ZDNet France
Univers Freebox
Circle 2
The business and general press
Business model, funding round, positioning against the big players: it covers digital as an industry and as a social issue. It establishes a company as a serious player with investors, customers and future hires.
Our clients have been covered there:
Les Echos
Capital
20 Minutes
Ouest-France
Circle 3
TV and radio
A mobile plan that gets cheaper when you spend less time on your phone, a phone box back on the street: a story that is easy to show finds its place in morning shows and magazine programmes.
Our clients have been covered there:
France TV
BFM TV
Europe 1
Radio Classique
Circle 4
Transition media
Digital sufficiency, repairability, cooperatives: these newsrooms follow responsible digital closely. They speak to an engaged audience and readily pick up an original initiative.
A cooperative telecoms operator, a data and artificial intelligence consultancy: the digital companies we support or have supported, in press relations as well as SEO.
Press relations, SEO and content: we combine the levers according to your goal. Three examples from our case studies, and how we prepare your spokespeople.
Proof
A concrete initiative rather than a speech
For TeleCoop, France’s first cooperative telecoms operator, we turned tangible initiatives into stories: a phone box installed in Strasbourg in June 2024 to push back against screen dependency, then a sliding-scale mobile plan, cheaper when you use less, in September 2025. Both were picked up from the tech press all the way to France 2’s breakfast show.
Public debate
A voice in the debate
The digital divide, young people’s health, alternatives to unlimited everything: with TeleCoop, we built accessible stories that go beyond the product. The operator secured more than 20 pieces of coverage in national media, from Europe 1 to Les Echos.
SEO
Being found for your expertise
For Eulidia, a data and artificial intelligence consultancy, we migrated the website to Webflow without losing rankings, structured a resource hub and helped produce more than 100 pieces of content. Google impressions were multiplied by five.
Spokespeople
Experts ready to explain
Founders and engineers know their subject, but a three-minute interview leaves no room for jargon. We prepare your spokespeople for questions on prices, personal data or environmental impact, and for the short formats of radio and TV.
The context, what we did and the results, told with our clients.
× 425PPM
+20+20retombées médias nationales
100%100%visibilité sobriété numérique
« 425PPM has played a key role in highlighting our fights: digital sobriety, alternatives to unlimited packages and concrete solutions for families. Thanks to them, we got national media coverage and reached a much wider audience than our usual circles. »
« 425PPM helped us enormously in structuring our media presence in France. Thanks to them, our leaders have been trained, met by the right journalists and visible in the right media. We have established solid and strategic relationships with the French press. »
Four steps, tracked in Strato and visible in your client dashboard.
01
Find the story
We start from your product, your usage figures and your calendar. We look for what makes a story beyond the feature, a use, a data point or a stance, and we draw two or three angles per media circle from it.
02
Prepare the proof
Test access, screenshots, usage figures, customer testimonials: we prepare with you what journalists will ask for, before contacting them. A demo that fails is hard to recover from.
03
Target and pitch
Strato surfaces the journalists who have covered your subject in recent months, from tech reviewers to business and society desks. We review every list before the first email.
04
Measure and adjust
Every piece of coverage is captured the same day and linked to your campaign. At each review, we look at what worked in each circle, then we adjust the angles for the following month.
Press relations in tech and digital: your questions
Prices, media, AI, timing: the answers we give in a first meeting.
How much does a PR agency for a tech or SaaS company cost?
At 425PPM, prices are public and the same whatever your sector: our three press relations plans range from €3,500 to €8,000 excl. VAT per month, plus a €1,800 setup fee, with a three-month minimum commitment.
Which media do you target for a tech or telecoms company?
Four circles: the tech and telecoms press, the business and general press, TV and radio, and transition media. Our clients in the sector have been covered by Les Numériques, Presse-citron, Les Echos, BFM TV, France TV and Reporterre, among others.
How do you get the press interested in B2B software or SaaS?
By starting from the problem solved rather than the feature: a figure drawn from your usage data, customer feedback, a trend you see before others. Your customers’ trade press often matters more than the general tech press.
Should you communicate about artificial intelligence?
Only if it changes something measurable for your customers. Journalists receive many “AI-powered” announcements and are wary of them. A precise use case, with its limits, is more convincing than a general promise.
Why combine press relations and SEO?
Because an article in a recognised outlet strengthens your website in Google’s eyes and feeds the answers of ChatGPT, Perplexity or Gemini. For TeleCoop, we ran press relations; for Eulidia, SEO and content. The two offers can be combined, with a discount from the second service.
With a launch, a funding round or new data, the first articles can come out in the first month. For a regular presence, allow three to six months: the time it takes to become a reliable source for tech and business journalists.
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