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TeleCoopCase study

TeleCoop: +20 retombées médias nationales

From the reinvented telephone box to the discounted package: how TeleCoop installs digital sobriety in the public debate.

Started in April 2024

Let’s talk about your caseSee the results
TeleCoop

Seen in

  • Reporterre
  • Selectra
  • CCM - Comment ça marche
  • BFM TV
  • France TV

Coverage tracked live by Strato, our in-house tool

The results in figures

  • +20retombées médias nationales
  • 100%visibilité sobriété numérique
01

Starting point

TeleCoop is the first French cooperative telecom operator. Born in 2020, it is opposed to the dominant model of large operators based on “unlimited everything”, planned obsolescence and digital overconsumption. Its mission: to propose a rational and equitable use of digital technology, based on sobriety and transparency.

In 2024, the company wants to reach a new level in reputation. It must emerge in a sector dominated by telecom mastodons, set up its story ofactor of general interest and make your voice heard on sensitive societal issues: screen addiction, digital divide, environmental impact.

The goal

TeleCoop fait appel à 425PPM pour installer sa voix dans le débat public autour du numérique responsable, avec trois objectifs :

  • Faire connaître TeleCoop comme une alternative crédible aux opérateurs historiques.
  • Valoriser ses initiatives emblématiques (cabines téléphoniques, forfait dégressif, offre famille, partenariats avec Ethiquable et Macoretz).
  • Sensibiliser grand public, décideurs et entreprises aux enjeux de sobriété numérique et de dépendance aux écrans.
02

What we did

Expertise involved
Press relations
  • Writing and distribution of press releases (telephone booths, discount package, family offer, cooperative partnerships)
  • Organization and monitoring of speeches in national media (Arte, France 2, France 2, BFMTV, Europe 1, France Bleu, national daily press)
  • Multi-sector targeting: tech, economy, society, society, ecological transition, youth and families
  • Creation of accessible narratives: digital divide, youth health, unlimited alternatives to everything
  • Highlighting concrete evidence: physical cabin, cooperative partnerships, family solutions and a discounted package
03

Results

  • Repercussions in national and regional media with a large audience(20 Minutes, Le Monde, Les Échos, Arte, Arte, France 2, France 2, BFMTV, Ouest-France, Socialter, Novethic, Europe 1, etc.)
  • Strong TV and print media coverage around Strasbourg telephone booth In June 2024
  • Massive relay of degressive package in September 2025 in the tech, consumer and general public press (Télématin, 20 Minutes, Les Numeriques, Universes Freebox, The Good, Mobile Services etc.)
  • Sustainable installation of TeleCoop as reference for digital sobriety and a key cooperative player

What the client says

« 425PPM has played a key role in highlighting our fights: digital sobriety, alternatives to unlimited packages and concrete solutions for families. Thanks to them, we got national media coverage and reached a much wider audience than our usual circles. »
Marion Graeffly
Marion GraefflyCo-founder of TeleCoop
TeleCoop
The proof

49 press mentions in 43 media outlets

Every mention is captured by Strato, the monitoring tool our team built, on the day it is published.

The media

  • Reporterre
  • Selectra×2
  • CCM - Comment ça marche
  • BFM TV
  • France TV×2
  • Europe 1
  • France Bleu
  • Les Echos×2
  • Airzen
  • Vert · le média
  • The Conversation
  • Capital

Standout articles

See all 49 mentions

Press releases

All press releases

What next?

The expertise we used for TeleCoop, its sector, and other clients who trusted us.

More case studies

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