PR agency for education and training
Schools, online courses, awareness projects: you build the skills and the awareness the transition needs. We make your programmes and initiatives known in the education, business, general and regional press, to attract students, partner companies and funders.
- clients supported in this sector
- 3
- press mentions secured
- 8
- different media outlets
- 8
Why education is a press topic of its own
The press covers education at every new school year, every reform and every ranking. Yet a school or a training platform has to convince several audiences at once, on a tight calendar and with journalists wary of promises about career prospects.
- Audiences
Several audiences to convince
Students, parents, employees changing careers, recruiting companies, funders: each reads different media and expects different proof. The same announcement is therefore told through several angles, one per audience.
- Calendar
A fixed calendar
University applications, the start of the school year, work-study campaigns, student fairs, rankings: education news follows fixed dates. A story that arrives after the application period loses most of its interest.
- Proof
Promises to prove
Career prospects, course content, speaker profiles, company partnerships: journalists check. They are wary of courses promising a new career in a few weeks and prefer the real paths of former students.
- Awareness
Getting a message across without lecturing
Climate, biodiversity, transition: an awareness project interests the press when it surprises, moves people or helps them understand something new. An original format, a strong image or a striking figure opens more doors than a call to action.
Four circles of media, four ways to tell the story
The opening of a school is not told the same way to a higher education outlet, a business radio station and a national daily. We work each circle with its own angle.
- Circle 1
The education and higher education press
It follows schools, reforms and new courses, and it informs school leaders, teachers and careers advisers. It expects precise information: degrees, admissions, partners.
Our clients have been covered there:- AEF Info
- Educavox
- Circle 2
The business, HR and communication press
New skills, transition jobs, employee training: it looks at what companies expect from training. This is the circle that brings in partner companies and work-study students.
Our clients have been covered there:- BSmart
- Radio Classique
- Stratégies
- Circle 3
The national and regional press
A project that helps everyone understand an issue, a school opening in a town, an initiative that brings residents together: the general and regional press readily covers what speaks to its readers.
Our clients have been covered there:- Le Monde
- Ici Nord
- Circle 4
Transition media
They follow the initiatives that train people and raise awareness of ecology and the sustainable economy. Their audience is already convinced of the issue and looks for concrete courses and projects.
Our clients have been covered there:- Airzen
They trusted us with their press relations
A higher education school for the sustainable economy, an online masterclass platform, a photography project on climate: the education and awareness organisations we support or have supported.
What we do for education organisations
We look for what in your programme or project can become an article, then we pitch it to the journalists who cover the subject.
- Launch
An opening told to each audience
A new school presents itself to the education press for its programme, to the business press for the jobs it prepares students for, and to the local press for its campus. For a school of the sustainable economy, the arrival of its first intake was covered by the specialist education press.
- Experts
Your speakers as spokespeople
Teachers, experts, alumni: they are your best ambassadors. We prepare them to speak on radio, on TV or in an op-ed on the subjects they master, from sustainable finance to non-financial reporting.
- Format
Formats that surprise
A masterclass, an exhibition, a photography project: an original format interests sections that never cover training, such as culture, communication or media. For an online masterclass platform, the use of artificial intelligence to bring Carl Jung back to life caught the attention of the communication press.
- SEO and AI
Being found by future students
Before enrolling, a future student compares options on Google and asks ChatGPT or Perplexity for advice. Press articles and your website’s pages weigh in those answers. We coordinate press relations, SEO and content so that your course shows up there.
Our method, from programme to coverage
Four steps, tracked in Strato and visible in your client dashboard.
- 01
Understand your audiences
We start from your programme, your figures and your audiences: students, companies, funders. We draw out a message for each audience and the list of available proof: speakers, partners, alumni paths.
- 02
Set the calendar
We place your announcements against the dates that matter to your audiences: applications, the start of the year, work-study campaigns, events in your field. We also prepare reactions to education and transition news.
- 03
Target and pitch
Strato surfaces the journalists who have covered your subject in recent months, from the education press to business and society desks. We review every list before the first email.
- 04
Measure and adjust
Every piece of coverage is captured the same day and linked to your campaign. At each review, we look at what worked in each circle, then we adjust the angles for the following month.
The latest coverage of our education clients
A selection of the most recent articles, updated continuously.
BSmart
20 February 2026Stratégies
15 December 2025Ici Nord
De Tinder à la science, les faux IA de plus en plus difficile à détecter : "on est tellement foutus"11 December 2025Radio Classique
3 December 2025AEF Info
18 September 2025Le Monde
5 April 2025
Coverage captured by Strato, our in-house tool, on the day it was published.
Going further
Our articles on training and awareness for the transition.
- Content06/03/2025
15 jobs of the future to accelerate the energy transition
Discover 15 essential jobs to meet climate challenges and build a sustainable future.
- Content06/05/2025
How to engage your teams in the ecological transition?
Concrete strategies to involve your employees in the ecological transition. Awareness-raising, training, management: the keys to sustainable mobilization.
- Press relations17/01/2025
Why invest in press relations for impact startups?
Discover why press relations are essential for impact startups and how they boost their reputation and credibility.
Press relations in education: your questions
Prices, media, calendar, timing: the answers we give in a first meeting.
How much does a PR agency for a school or a training provider cost?
At 425PPM, prices are public and the same whatever your sector: our three press relations plans range from €3,500 to €8,000 excl. VAT per month, plus a €1,800 setup fee, with a three-month minimum commitment.
Which media do you target for a school or a course?
Four circles: the education and higher education press, the business, HR and communication press, the national and regional press, and transition media. Our clients in the sector have been covered by Le Monde, AEF Info, Educavox, Radio Classique and Stratégies, among others.
When should you launch a campaign to fill an intake?
Several months before applications close. Newsrooms prepare their stories on careers guidance and the new school year in advance, and future students look for information well before they apply. We build the calendar backwards from your admission dates.
How do you talk about a course without advertising it?
By telling what it prepares people for: an emerging job, a skill companies lack, the path of a former student. The press publishes stories; we look with you for the one your course illustrates best.
Can an awareness project interest the national press?
Yes, if it helps people understand something new or shows it in an unexpected way. A strong image, a striking figure or public participation gives journalists a reason to publish. We check with you that the message holds up, figures and sources included.
How long before the first coverage?
With an opening, a new course or a partnership, the first articles can come out in the first month. For a regular presence, allow three to six months: the time it takes to become a reliable source for education journalists.
Let’s talk about your next announcement
30 minutes to see what a press relations campaign can reasonably deliver for your school, your course or your project.
What we will cover:
- 1Your news, your programmes and your visibility goals
- 2The media that matter to your audiences, from the education press to the general public
- 3A first recommendation, and if we are not the right agency, we will tell you
Other ways to reach us
First call · 30 minutes
No commitment, no sales pitch. We talk about your context and your goals.
Book a slotWrite to us