Solar, community wind, batteries, demand response, self-consumption: your solutions are technical, and newsrooms lack the time to decode them. We turn them into stories that the trade, business, regional and general press can publish, then we track every piece of coverage live.
Energy makes the headlines every winter, with every price rise and every debate on nuclear or wind power. Yet companies in the sector struggle to find their place in the news: the subject is technical, shaped by regulation, and journalists have learned to be wary of green promises.
Technical
A vocabulary newsrooms have to translate
Peak megawatts, demand response, collective self-consumption, battery state of health: each notion needs explaining before it interests a reader. The work starts with one simple sentence about what your solution changes for someone.
Regulation
A sector driven by regulation
France’s multi-year energy plan, tenders from the energy regulator, the renewables acceleration law, feed-in tariffs: public decisions make the news and change the economics of projects. They also open windows for expert commentary, provided you are ready on the day they land.
Credibility
Journalists alert to greenwashing
Newsrooms receive announcements of an energy “revolution” every week. They ask for sourced figures, installations in operation and customers willing to speak. An unverifiable claim costs more than it earns: a modest, proven result is worth more than a promise.
Calendar
A calendar to plan ahead
Winter consumption peaks, the grid operator’s annual reports, site inaugurations, industry trade shows, autumn budget debates: energy news follows a fairly predictable calendar. The stories that run are often the ones prepared two months earlier.
Four circles of media, four ways to tell the story
The same announcement is not told the same way to an industry outlet and to a morning radio show. We work all four circles in parallel, with an angle for each.
Circle 1
The energy trade press
It reads data sheets, compares yields and knows the players. It builds your credibility with the industry, installers and investors. It expects precise data and a technical contact who is available.
Our clients have been covered there:
GreenUnivers
L’Echo du solaire
Révolution Énergétique
Tecsol Quotidien
Circle 2
The business press
Funding round, signed contract, site commissioned: it looks at the business model, the amounts and what your activity says about the market. This is the circle your future customers, partners and hires read.
Our clients have been covered there:
Les Echos
Capital
Challenges
Circle 3
The regional press
A community solar park, a plant on a brownfield site, a town cutting its energy bill: energy is often a local story. Regional dailies are happy to run these stories, and their articles matter to local officials and residents.
Our clients have been covered there:
Ouest-France
Le Dauphiné Libéré
La Provence
Le Progrès
Circle 4
TV, radio and the general public
Bills, outages, everyday habits: the public cares about energy when it hits their budget. A solution that is easy to explain, a well-prepared spokesperson and a concrete example are often enough to get airtime.
Our clients have been covered there:
BFM TV
RMC
Europe 1
France 3
Our clients
They trusted us with their press relations
Community energy, electricity sufficiency, batteries, resale of solar surplus: the energy companies we support or have supported.
We do not sell press release mailings. We look for what in your business can become an article, then we pitch it to the journalists who cover the subject.
Angles
Angles about real life
A technology interests few people; its effect on a bill, a village or the power grid interests many. For LibertéWatts, a demand-response app, we built the campaign around winter consumption peaks: it grew from 500 to more than 5,000 users in under two months, without advertising.
Data
Figures journalists pick up
Output of a site, measured savings, number of households or citizens involved: we help your teams surface the data that makes an article, source it and present it simply. A solid figure gets picked up from one outlet to the next for months.
Spokespeople
Spokespeople ready to explain
Engineers and founders know their subject better than anyone, but a three-minute interview leaves no room for nuance. We prepare your spokespeople for the tough questions, such as price, intermittency or recycling, and for the short formats of radio and TV.
Local
Every local project becomes a story
For a community energy network, every solar or wind park inauguration is a chance to speak to residents, local officials and future investors. We turn the national announcement into regional stories, with the local people behind it.
SEO and AI
Coverage that helps on Google and in AI answers
When a buyer asks ChatGPT, Perplexity or Gemini who offers a given solution, the answer draws on what the media have published. We coordinate press relations, SEO and content so that every piece of coverage counts twice.
The context, what we did and the results, told with our clients.
× 425PPM
+900%+900%d’utilisateurs en 2 mois
+30+30articles dans des médias majeurs, (France Inter, TF1, 20 Minutes…)
« Press relations have clearly been an accelerator. In a few weeks, we went from 500 to more than 5,000 users . The media strategy of 425PPM allowed us to be visible at the right time, in the right media and to give credibility to our position on electrical erasure. »
Four steps, tracked in Strato and visible in your client dashboard.
01
Understand and translate
We start from your technology, your figures and your regulatory constraints. We draw out a one-sentence message, a simple glossary and the list of available proof: installations, measurements, customers, partners.
02
Set the calendar
We place your announcements against the key moments of the sector: winter, public decisions, trade shows, data releases. We also prepare quick reactions, so your spokesperson is available on the day the news calls for it.
03
Target and pitch
For each angle, Strato surfaces the journalists who have covered the subject in recent months, from industry outlets to regional dailies. We review every list before the first email.
04
Measure and adjust
Every piece of coverage is captured the same day and linked to your campaign. At each review, we look at what worked in each circle, then we adjust the angles for the following month.
This year is marked by a series of important events, bringing together global experts, policy makers and industry leaders to accelerate the path to a greener tomorrow.
Prices, media, timing: the answers we give in a first meeting.
How much does a PR agency specialised in energy cost?
At 425PPM, prices are public and the same whatever your sector: our three press relations plans range from €3,500 to €8,000 excl. VAT per month, plus a €1,800 setup fee, with a three-month minimum commitment.
Why a PR agency specialised in energy rather than a generalist one?
Because it already knows the industry media, the regulatory calendar and the questions journalists ask. A generalist agency suits a consumer announcement; for a technical subject, specialisation saves you weeks of learning.
Which media do you target for a renewable energy company?
Four circles: the energy trade press, the business press, the regional press and general media, including radio and TV. Our clients in the sector have been covered by Les Echos, BFM TV, RMC, Ouest-France, GreenUnivers and L’Echo du solaire, among others. The weight of each circle depends on your goals.
How do you talk about a complex technology without losing journalists?
By starting from what it changes for someone: a household, a town, a grid, a manufacturer. We build with you an opening line, a few verifiable figures and a concrete example, and we keep the technical details for the trade press that asks for them.
How do you avoid accusations of greenwashing?
By only saying what you can prove. We check every figure with you, we prefer measured results to projections and we prepare answers to sensitive questions before interviews.
How long before the first coverage?
With strong news, such as a commissioning, a funding round or a contract, the first articles can come out in the first month. For a regular presence across the four circles, allow three to six months: the time it takes to become a reliable source for the journalists in the sector.
We use audience measurement cookies and, with your consent, marketing cookies. You can refuse or choose purpose by purpose, and change your mind at any time from the footer.
× 425PPM+900%d’utilisateurs en 2 mois+30articles dans des médias majeurs, (France Inter, TF1, 20 Minutes…)
La Marseillaise
19 September 2026BFM TV
8 April 2026Caradisiac
4 December 2025France 3
4 August 2025
