LibertéWatts: +900% d’utilisateurs en 2 mois

LibertéWatts is a mobile application that turns every home equipped with a Linky meter into an actor in the energy transition. By connecting directly to the meter, it offers users electrical suppression challenges — that is, voluntary reductions in consumption — triggered during peaks in demand on the network. These efforts are valued and paid for by RTE.

A unique innovation, at the crossroads of technology, energy efficiency and citizen commitment.

We have designed an offensive press relations strategy, based on three main levers:

Vulgarization of the message

• Redesign of the press pitch
• Construction of a clear and accessible narrative: electric erasure, citizen engagement, gamification

Precise media targeting

• Journalists: energy, tech, general public, ecological transition
• Valorization of the link between technological innovation and concrete impact

Strategic timing

• Positioning in the winter context (consumption peaks, energy efficiency)
• Preparation of the founder's television intervention (media training)

• Going from 500 to over 5,000 users in less than two months
• Over 30 appearances in leading media, including: BFM Business, France 3, RMC (Estelle Midi), Europe 1, Europe 1, Radio Classique, Capital, B SMART, Futura Sciences, Economie Matin, Economy, Brittany Economique, Brittany Economique, Scanopy, NLTO, etc.
• Immediate media effect: Following an RMC column, the application recorded 636 downloads in one day, including 300 in under four minutes. No push, no advertising: only the power of the media relay.