Banking, savings, impact investing, real estate, insurance: your customers’ trust is also won in the press. We make your model and your figures readable for the business, personal finance, specialist and general press, with proof that a journalist can check.
Money interests everyone and the press covers it every day: savings rates, bank fees, life insurance returns, failures and scandals. For a bank, a fintech or an insurer, standing out in that flow takes method: the subject is regulated, the big networks dominate the space and the public remains wary.
Regulation
Speech that is regulated
Communication on a savings product, the risk of capital loss, the rules of the French financial and banking regulators: every sentence about a return is reviewed with your compliance team. We build that review into the calendar from the start, so it never holds up a story.
Trust
Distrust to overcome
Finance starts with a trust handicap, and journalists share it. They ask for published accounts, sourced figures and customers willing to speak. Transparency becomes your best argument, provided you make it concrete.
Explanation
Products to make simple
Real estate funds, crowdfunding, unit-linked policies, ethical current accounts: readers only compare what they understand. The personal finance press expects clear fees, a worked example and a plain explanation of the risk.
Competition
Up against the budgets of the big networks
Large banks and neobanks dominate advertising. A fintech, a cooperative or a specialist insurer rarely wins that battle; it can, however, become the source journalists call to explain a subject: sustainable finance, solidarity savings, new ways to pay.
Four circles of media, four ways to tell the story
Annual results are not told to a financial daily the way they are told to a morning radio show. We work all four circles in parallel, each with its own angle and calendar.
Circle 1
The business, financial and fintech press
Results, funding round, new product, appointment: it follows the players in the sector and reads the figures closely. It builds your credibility with partners, investors and regulators.
Our clients have been covered there:
Les Echos
L’Agefi
La Tribune
Planet Fintech
Circle 2
The personal finance and consumer press
It helps readers choose a bank, a savings account, a real estate fund or an insurance policy, and compares fees and terms. Its articles are read at the moment of decision, and they keep bringing in customers for months.
Our clients have been covered there:
MoneyVox
Que Choisir
Mes Finances Magazine
L’Express
Circle 3
Impact and social economy media
Sustainable finance, solidarity savings, cooperatives: these newsrooms dissect commitments and spot greenwashing quickly. They speak to readers ready to switch bank or investment, provided the facts convince them.
Our clients have been covered there:
Novethic
Carenews
Alternatives Économiques
Bon Pote
Circle 4
The general public, TV and the regional press
Switching bank, saving for your children, funding the renovation of your neighbourhood: the public cares about finance when it touches daily life. The regional press is happy to cover projects funded close to its readers.
Our clients have been covered there:
Le Monde
BFM TV
France Info
France 3
Our clients
They trusted us with their press relations
Ethical banking, impact investing, solidarity real estate, insurance: the finance companies we support or have supported.
We do not sell press release mailings. We look for what in your business can become an article, then we pitch it to the journalists who cover the subject.
Story
A turning point told over time
For La Nef, an ethical cooperative bank, we built the story of its independence, “from backing to independence”, around its results, the €25m raised, its 6,000 member-shareholders and the handover at the head of the bank. More than 100 pieces of coverage followed in 12 months, from Le Monde to Les Echos and BFM TV.
Explanation
Products explained the way a journalist would
Fees, returns, risk, holding period: we prepare with you the answers to the questions readers ask before they sign. This work serves the personal finance press and comparison sites, then your own pages.
On the ground
Funded projects become stories
Savings that renovate a building or fund a factory say more than a rate. For an asset manager that turns old buildings into housing, the conversion of a former high school in Douai became a France 3 report. For an impact investment platform, the funding rounds and factories of the companies it backs carried the stories all the way to Les Echos.
Spokespeople
Executives who comment on the news
Rates, savings taxation, the budget bill, green finance: the news offers chances to speak every month. We prepare your spokespeople for interviews, op-eds and quick reactions, without straying from what regulation allows.
SEO and AI
Being cited when future customers compare
Before opening an account or signing up, many people compare on Google or ask ChatGPT, Perplexity or Gemini. Those answers draw on published articles and comparisons. We coordinate press relations, SEO and content so that your coverage counts there too.
The context, what we did and the results, told with our clients.
× 425PPM
+100+100retombées presse en 12 mois
25 M€25 M€levés pour l'autonomie
« We wanted to show that finance could be ethical, transparent and at the service of the common good. With 425PPM, this message found a real media echo with more than 100 media clips within a year. »
Four steps, tracked in Strato and visible in your client dashboard.
01
Understand and check
We start from your model, your published figures and your regulatory constraints. We draw out a one-sentence message, the list of available proof (accounts, assets, customers, funded projects) and what needs to go through compliance.
02
Set the calendar
Annual results, general meeting, changes to regulated savings rates, budget debates: we place your announcements against the key moments of the sector, and we prepare quick reactions.
03
Target and pitch
For each angle, Strato surfaces the journalists who have covered the subject in recent months, from personal finance desks to regional dailies. We review every list before the first email.
04
Measure and adjust
Every piece of coverage is captured the same day and linked to your campaign. At each review, we look at what worked in each circle, then we adjust the angles for the following month.
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Prices, media, regulation, timing: the answers we give in a first meeting.
How much does a PR agency for finance or fintech cost?
At 425PPM, prices are public and the same whatever your sector: our three press relations plans range from €3,500 to €8,000 excl. VAT per month, plus a €1,800 setup fee, with a three-month minimum commitment.
Which media do you target for a bank, a fintech or an insurer?
Four circles: the business and financial press, the personal finance and consumer press, impact and social economy media, and the general public, including TV and the regional press. Our clients in the sector have been covered by Les Echos, L’Agefi, MoneyVox, Novethic, Le Monde and BFM TV, among others.
How do you take financial regulation into account?
We build it into the calendar. Every press release, every return figure and every key message is reviewed by your compliance team before it goes out, and we prepare your spokespeople to stay within what has been approved. Regulatory sign-off remains yours: we do not give legal advice.
Can an early-stage fintech interest the press?
Yes, if it has more than a launch to announce: usage data, a first banking partner, a concrete problem it solves. The fintech and startup press often opens the door; the business press follows with the funding round or the first business figures.
How do you talk about impact investing without greenwashing?
By showing what the money actually funds: named projects, amounts, measured results. We check every claim with you and prefer a precise example to a general promise. Impact media know the subject well and quickly spot communication that sounds too good.
With strong news, such as annual results, a funding round or a new product, the first articles can come out in the first month. For a regular presence across the four circles, allow three to six months: the time it takes to become a reliable source for the journalists who follow banking, savings and insurance.
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× 425PPM+100retombées presse en 12 mois25 M€levés pour l'autonomie
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