Case study

La Nef: +100 retombées presse en 12 mois

In one year, more than 100 articles in the national media have established La Nef as the voice of ethical finance in France.

Since June 2022Current client

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Seen in

Mediatico
Reporterre
Combourse
Business Times
MoneyVox

Coverage tracked live by Strato, our in-house tool

+100retombées presse en 12 mois
25 M€levés pour l'autonomie

Starting point

La Nef is a citizen banking cooperative created in 1988 that distinguishes itself by its ethical model: no opaque financial product, no fossil fuel financing, full transparency on the projects financed, and cooperative governance.

In 2023, it began a phase of media acceleration to support a historic turning point: the acquisition of its autonomy with respect to Crédit Copératif. This autonomy, formalized in September 2024, marks the entry of La Nef into a new era.

The goal

Accompagner médiatiquement ce moment fondateur. La Nef souhaite :

Renforcer sa notoriété auprès du grand public et des épargnants engagés.
Mettre en lumière son modèle éthique, désormais pleinement autonome.
S'imposer comme l'alternative bancaire de référence en France.

What we did

Expertise involved: Press relations

Long-term press relations support, structured around four axes:

Speaking strategy

Construction of a narration around autonomy: “from backing to independence”
Valuation of record results and citizen support (€25 million raised, 6,000 members)
Integration of governance change: handover between Bernard Horenbeek (outgoing president) and Ivan Chaleil (new president)

Regular production of press releases

Repercussions based on La Nef news: autonomy, financial results, funded projects, local initiatives (Normandy), new products (Club Nef), calls for artistic projects

Multi-level editorial targeting

Economic and financial press (Les Échos, Le Revenu, Capital, MoneyVox...)
National press (Le Monde, Libération, Le Figaro, Le Figaro, BFMTV, France TV, Europe 1...)
Specialized press (Novethic, Vert, Carenews, Bon Pote, Socialter...)
Regional and sectoral press (Revue Banque, Jet FM, Actu.fr...)

Provision of spokespersons

Interviews with Bernard Horenbeek and Ivan Chaleil
Highlighting projects financed in regions (Normandy)

Results

More than 100 press coverage in 12 months, including: Le Monde, Les Échos, BFMTV, France TV, France TV, France TV, Libération, France TV, France TV, Libération, France TV, Libération, France TV, Libération, France TV, Libération, France TV, France TV, Libération, France TV, France TV, France TV, Liberation TV, France TV, France TV, France TV, Liberation TV, France TV, France TV, Liberation TV, France TV, France TV, Liberation TV, France TV, France TV, Liberation TV, France TV, France TV, Liberation TV, France TV, France TV, Liberation TV, France TV, France TV, Liberation TV, France TV, France TV, Liberation TV, France TV, France TV, Liberation TV, France TV, France TV, Liberation
A change in perception : La Nef is no longer perceived as a confidential structure, but as a genuine banking alternative in its own right
Reinforced recognition in the financial and citizen ecosystem:
- Media: positive, recurrent, in-depth treatments, in the general and specialized press
- Public opinion: better visibility of the ethical banking model
- Governance: highlighting the change of presidency and strategic renewal

An PR strategy built over time can transform the image of a historical player. In a sector dominated by financial juggernauts, La Nef shows that an ethical bank can make its voice heard, convince the media and engage citizens. With more than 100 qualitative benefits in one year, PR support helped to highlight the only ethical French bank at a time when it became fully independent.