“For Anod, the challenge was twofold: to educate the market on an unknown technology (supercapacitors) and to alert on the dangers of lithium-ion without being anxiety-provoking. 425PPM perfectly orchestrated this message, positioning us as the essential safety and performance alternative, from the tech press to major national newspapers.”
a disruptive technology (supercapacitors) in the face of an omnipresent industrial standard (lithium ion).
on the fire risks of conventional batteries to position the Anod solution as the safety alternative
the brand as a future reference French industrial engine manufacturer, capable of competing with Bosch or Shimano.
