AI and SEO: the new strategy to dominate Google
Artificial intelligence is evolving at a phenomenal speed and is profoundly changing the way in which SEO works.
Read morePression Positive
The blog about communication and decarbonisation.
8 tips for choosing the right press relations agency
To gain visibility, it is essential to find the right press relations agency.
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Press relations, SEO & AI: the ideal visibility strategy?
How to build an SEO optimized PR strategy in the age of AI: effective methods, tools and feedback.
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Lead generation: The content strategy to adopt
How to build an effective content strategy to generate qualified leads: levers, tools and concrete examples to attract your future customers.
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The 10 mistakes to avoid when launching a responsible startup
Are you launching an impact startup? Here are the 10 classic mistakes to avoid to ensure the sustainability and visibility of your committed project.
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Creating an impact startup with no experience: 3 levers to get started
You don't have to be a seasoned entrepreneur to launch an impact startup. Discover how to turn your commitment into a concrete project, even without experience.
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Local press relations: an underestimated PR tool in 2025
Too often overlooked, the local press is a powerful asset for gaining visibility. Learn why and how to activate it.
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How to educate your visitors about your commitments?
Learn how to create credible and engaging content to transmit your CSR commitments to your visitors.
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Communicate about your CSR commitments without greenwashing
Discover how to communicate your CSR commitments in a credible way, avoid greenwashing and promote your actions with your stakeholders.
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How to use LinkedIn to boost your media relations
Discover how LinkedIn can become a powerful tool for your press relations, with concrete advice and inspiring examples.
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How to engage your teams in the ecological transition?
Concrete strategies to involve your employees in the ecological transition. Awareness-raising, training, management: the keys to sustainable mobilization.
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The certifications you need to know to give credibility to your business
Discover the key certifications (B Corp, ISO, Lucie...) to strengthen the credibility of your committed company.
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