Case studyBorn in… PPM × 425PPM
BORN IN … PPM est un projet photographique engagé créé par Mary-Lou Mauricio qui rend visible le changement climatique à travers des portraits de personnes de tous âges affichant sur leur peau la concentration de CO₂ atmosphérique de leur année de naissance. Plus de 5 000 personnes ont été photographiées depuis 2022.
Started in March 2025
Seen in
Le Monde
Coverage tracked live by Strato, our in-house tool
1 press mention
Every mention is captured by Strato, the monitoring tool our team built, on the day it is published.
The media
Standout articles
Press releases
All press releasesWhat next?
The expertise we used for Born in… PPM, its sector, and other clients who trusted us.
- ExpertisePress relationsMedia coverage that counts
- SectorEducation & awareness3 clients in this sector
More case studies
All our clients
Anod
Sustainable mobility+30retombées presse nationalesSeen in Le Journal des Entreprises Edition Auvergne-Rhône-AlpesCase study
La Trace
Sustainable mobility+1 000téléchargements en quelques joursSeen in BFM TVCase study
Bastille
Sustainable mobility+2 M€de visibilité publicitaire équivalente (AVE) lors du lancementSeen in BFM TVCase study
Let’s talk about your case
Got an announcement, a launch or a fundraise to make known? Tell us where you stand: we will tell you what we would do, and how long it would take.
- 1You tell us about your context and goals
- 2We identify the media and angles that matter to you
- 3You receive a clear, costed proposal, with no commitment
First call · 30 minutes
No commitment, no sales pitch. We talk about your context and your goals.
Book a slotWrite to us